Spring 2017, Week 1: Introduction to PR Notes

Who is Dr. Tindall?
https://www.linkedin.com/in/natalietjtindall

Flipped Classroom videos:
PBS NewsHour: https://www.youtube.com/watch?v=G_p63W_2F_4
The Flipped Classroom Model: https://www.youtube.com/watch?v=ojiebVw8O0g

Class Syllabus:
https://docs.google.com/document/d/1qUWGwU1FywRFx6ORyLBcgY6XpXjuyTGXVuREELzCp7Q/edit?usp=sharing

How to use Google Docs:
https://gsuite.google.com/learning-center/products/docs/get-started/

Seeking Manuscript Proposals for Upcoming Book on LGBT issues in Public Relations (Due August 1, 2016)

Seeking Manuscript Proposals for Upcoming Book on LGBT issues in Public Relations

Due August 1, 2016

Natalie Tindall and Richard Waters, editors of Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research, are soliciting brief proposals (title and 1,000 word synopsis) for research chapters to be included in an upcoming edited volume that focuses on public relations theory and concepts as they relate to the LGBT community, organizations, individual practitioners, and campaigns.

While there have been an increasing number of articles and chapters published on LGBT issues in public relations outlets, this audience is still largely ignored by scholarly research.  The goal of this project is to increase scholarly examination of LGBT communities, employees, volunteers, and external publics and stakeholders from a public relations perspective. This edited book will focus on a variety of topics, including (but not limited to):

  • Employment and workplace issues of LGBT employees
  • Community-building strategies with PRIDE campaigns/events
  • Content analyses of LGBT events’ promotional messages or even media coverage of LGBT events/spokespeople
  • Career experiences and workplace identity
  • Activism strategies (e.g., gay marriage debate, bathroom legislations, fair housing policies)
  • Communication strategy with crossing over from LGBT media to mainstream media
  • Corporate Social Responsibility and LGBT inclusion (employees, external communities)
  • Media relations efforts of LGBT organizations (e.g., agenda setting and agenda building)
  • Characteristics of LGBT PR practitioners
  • Content analysis of LGBT PRSA Anvil Winning campaigns
  • Organizational reactions to social/political efforts (e.g., advocacy, publicity–message design)
  • Relationship management strategies for LGBT publics
  • Case studies of LGBT-targeted campaigns
  • Inclusion of LGBT matters into public relations classrooms and pedagogy
  • Messaging and relationship-building strategies for different audiences within the broader LGBT community

By no means is this list exhaustive, and the editors are open to more ideas. The editors are open and want to include a variety of research methods and research perspectives for this book.

Please submit your working title and a synopsis by August 1, 2016. Also, the editors will meet with any submitters who are attending the 2016 Association for Education in Journalism and Mass Communication convention to discuss the book and proposed chapter.

If you have any questions, please feel free to contact the co-editors: Natalie Tindall at drnatalietjtindall@gmail.com and Richard Waters at Rdwaters@usfca.edu.

 

Call for Extended Abstracts By Any Means: Black Women’s Collective Activism From the 20th Century to the Present

Call for Extended Abstracts

By Any Means: Black Women’s Collective Activism from the 2oth Century to the Present

Editors: Aisha Upton and Natalie Tindall

Background/Objective of Volume:

By Any Means: Black Women’s Collective Activism From the 21st Century to the Present takes a critical look at the activism of  Black women’s organizations in the U.S. from the 19th century to the present day. Through examining the activism of voluntary organizations like the NACW and the NCNW as well as fraternal organizations, auxiliary groups, and sororal organizations such as Black Greek-Letter sororities and the LINKS incorporated, this book provides critical insight into Black women’s organizations influences on civil society. The major features that make this volume unique are the scope and the topic. Many scholars have not addressed the influence and impact of black women’s social movements and groups. This book is a first attempt to shift the narrative and rectify the current scholarship.

Note: The book proposal is under review by a major academic press.

Scope of Volume/ Potential Topics:

This volume is open to all methodologies, including quantitative, qualitative, rhetorical, and mixed methods. Each chapter should have a theoretical foundation to ensure the overall scholastic quality of the volume.

Potential topics include, but are not limited to, the following:

  • Sorority responses to social movements
  • The activity of black sororities in activism and social movements
  • How leadership influences activism of the sorority
  • Membership engages in activism and advocate in different ways
  • Black women’s feminism and organizational activism
  • Non-responsiveness of mainstream organizations
  • Leadership development and opportunities for young black women within these organizations
  • Historical perspectives on black women’s organizing, social movements, and formal advocacy organization
  • Political efficacy of the organizations — getting people elected
  • Advocacy
  • Socioeconomic identities of the sorority on civic activism and engagement
  • Non-black membership with black sororities advocacy and activism, civil rights legacy
  • Cross collaborations between organizations
  • Sorority responses to hashtag/digital activism

Submissions:

If you are interested in contributing a chapter to this volume, please submit a 2-5 page extended abstract (excluding references) with your name, phone number, institution, email address, and a brief author bio to byanymeansbookproject@gmail.com by August 1, 2016. This volume is interdisciplinary, so you are encouraged to forward this call for abstracts to others outside of your academic discipline.

Important Dates:

  • Deadline to submit abstracts: August 1
  • Invitation to write book chapters: August 31
  • Deadline to submit book chapters: December 1

 

Pop Culture + PR: The Fall of Meghan Trainor

I have no idea who Meghan Trainor is. When I started digging into the research to write this blog post, I realized I did know one of her songs. I like her spunk, her unwavering commitment to celebrating her curves, and her clothing choices. (Trainor’s stylist deserves an award and a cookie, and Trainor deserves a standing ovation for taking a stand against Photoshop whittling down of waists, thighs, and bottoms.)

How Trainor popped back into my conscious is because her performance and her fall on Jimmy Fallon’s late-night talk show. She fell. On stage. After she sung her recently released song,

She fell. On stage. After she sung her recently released song, Me Too. It wasn’t a dainty fall. It was an all-out, fall-flat-on-your-ass, strangers-stop-breathing-because-they-aren’t-sure-what-to-do fall.

Many celebrities would have demanded that the footage get trimmed from the final show. Others would have brushed it off or gone into hiding. Trainor made fun of the fall, retweeting media mentions and joking at her own expense. Her fans checked in on her and told her she rocked it before and after the fall. Even Michelle Williams, formerly of Destiny’s Child and a survivor of an on-stage fall, tweeted support for her:

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So what does this have to do with public relations? One of the things many organizations attempt to do is to snip their past transgressions and mistakes out of the public record. (We see you, UC Davis and your efforts to scrub bad mentions from the Internet. Apparently, no one has told you about the Streisand effect.) Organizations of all stripes attempt to control every aspect of their message. In a social mediated world, they can’t, and when they do they fail.

Sometimes you have to own your narrative and take the L. You can be gracious. You can have a laugh with it. Owning your narrative means that the lumps, warts, and falls are a part of the story., making the brand (human or organizational) more realistic and honest. No one expects anyone to be flawless or perfect. (Hell, even Beyonce fell on stage. As flawless as she is, she had a brief battle with gravity and lost. She is mortal.) We do expect brands (celebrity and others) to be flawed, authentic and grounded in trust. What matters is how you get up and rebound.

PS: Oh, what also matters ((in pop culture, entertainment, and public relations) is your footwear. Stay away from five-inch (or whatever level of heel that feels skyscraper-like for you) heels, and stick to flats or Chucks.

Research Karma: UF grad student is looking for lesbian PR practitioners for a research project

We all need good research karma. Help a researcher out by sharing their research proposals and calls for participants.

Here is the latest notice I received. It’s from Meredith Richmond, a masters student at the University of Florida:

  • The focus of my research is the gain a greater understanding of the lesbian experience working in the mass communications/public relations’ field.
  • Very little literature has been produced on this particular topic, so the need for this research is crucial.

Meredith aims to conduct 10-15 in-depth interviews with each participant personally. The interviews will take place over the phone and should not last longer than 45 minutes. The interview will consist of approximately 20 open-ended questions that the participant may answer confidentially.

Meredith’s research hope is “to learn about what is currently working and not working for lesbians in this field. I want to gain a deeper understanding of how sexuality can affect one’s career”

Note: You do not have to be “out” in order to participate in this research project. She is seeking a wide range of interviewees with varying levels of experience, geographic locations, and diversity.

To reach Meredith, contact her via email at marichmo(at)ufl(dot)edu.

Help a scholar out. Put some good research karma out into the universe. It might do your soul and your next research project some good.

 

Job Position: Relationship Manager, Big Duck, NYC

Big Duck, a communications firm that works exclusively with nonprofits, is looking for a relationship manager to join our team and be part of our work to help organizations reach supporters, build awareness, and raise money though brandraising, campaigns, and consulting.

If you’re looking for a job that combines your natural people skills with your almost obsessive need to see everything hum along happily and efficiently, this job might be for you. Being a relationship manager at Big Duck means loving nonprofits and the people who support them, and feeling energized by their missions and their passions. It means always listening, learning, and identifying the best way to offer them value. We’d love you to have both client management and project management experience; nonprofit and/or agency experience is a plus too.

We are a woman-owned business powered by the diversity of our clients and our team, people with a ton of talent and a whole lot of passion for good nonprofit communications, good causes, good food—and good fun. We strongly encourage candidates who identify as people of color, men, people with disabilities, LGBTQ and/or gender non-conforming to apply and join us.

For the full job description and details on how to apply, please visit:

https://big-duck.workable.com/jobs/248581

Job Opportunity: Research Assistant, Social Media Collective @ Microsoft Research New England

The Social Media Collective is looking for a Research Assistant to work with us at Microsoft Research New England in Cambridge, Massachusetts.

Starting in July 2016 the MSR Social Media Collective will consist of Nancy Baym, Tarleton Gillespie, Mary L. Gray, Dan Greene, and Dylan Mulvey in Cambridge, Kate Crawford and danah boyd in New York City, as well as faculty visitors and Ph.D. interns affiliated with the MSR New England. The RA will work directly with Nancy Baym, Kate Crawford, Tarleton Gillespie, and Mary L. Gray.

An appropriate candidate will be a self-starter who is passionate and knowledgeable about the social and cultural implications of technology. Strong skills in writing, organization and academic research are essential, as are time-management and multi-tasking. Minimal qualifications are a BA or equivalent degree in a humanities or social science discipline and some qualitative research training. A Masters degree is preferred.

Job responsibilities will include:

– Sourcing and curating relevant literature and research materials
– Developing literature reviews and/or annotated bibliographies
– Coding ethnographic and interview data
– Copyediting manuscripts
– Working with academic journals on themed sections
– Assisting with research project data management and event organization

The RA will also have opportunities to collaborate on ongoing projects. While publication is not a guarantee, the RA will be encouraged to co-author papers while at MSR. The RAship will require 40 hours per week on site in Cambridge, MA, and remote coordination with New York. It is a 12 month contractor position, with the opportunity to extend the contract an additional 6 months. The position pays hourly with flexible daytime hours. The start date will ideally be July 25, although flexibility is possible for the right candidate.

This position is perfect for emerging scholars planning to apply to PhD programs in Communication, Media Studies, Sociology, Anthropology, Information Studies, History, Philosophy, STS and Critical Data Studies, and related fields who want to develop their research skills and area expertise before entering a graduate program. Current New England-based MA/PhD students are welcome to apply provided they can commit to 40 hours of on-site work per week.

To apply, please send an email to Nancy Baym (baym@microsoft.com) with the subject “RA Application” and include the following attachments:

– One-page (single-spaced) personal statement, including a description of research experience and training, interests, and professional goals
– CV or resume
– Writing sample (preferably a literature review or a scholarly-styled article)
– Links to online presence (e.g., blog, homepage, Twitter, journalistic endeavors, etc.)
– The names and email addresses of two recommenders

We will begin reviewing applications on May 15 and will continue to do so until we find an appropriate candidate. We will post to the blog when the position is filled.

We regret that because this is a time-limited contract position, we can only consider candidates who are already legally authorized to work in the United States.

Atlanta PR/Communication Job Opportunities

These posts come from the Atlanta ColorComm chapter.


Atlanta Communication Job Openings:

 

Coordinator, Division Event Support – American Cancer Society

 

The Coordinator, Division Event Support role will provide support services to Distinguished and/or Community Event staff in the Division.  Responsibilities include but are not limited to:  document/materials/product management, program event support, income processing support, and standard reporting.

  • Responsible to create, prepare, proof-read, and review content and format for all events and related materials including but not limited to:  invitations, RSVP’s brochures, posters, letters, programs, certificates, and name tags.
  • Provides distinguished and community event and material product support.  Maintains, records of orders ensuring appropriate accounting.  Setup/compile information on high end events including bid forms, bid paddles, and accurate seat assignments &charts within Greater Giving. Order event related supplies including but not limited to:  awards, brochures, apparel (as applicable), supplies, invitations, promotional products (gifts giveaways, etc), t-shirts, luminaria, and incentive prizes.
  • Prepares event correspondence, sends invitations for kickoffs, registration nights, committee meetings and other events.  Manages RSVP process for event and event related meetings.  Maintains contact list for events.  Prepares mailings (lists, labels, stuffing, and sealing), bulk mail, mail merge, etc.
  • Provides general event support: maintain schedule of locations, dates and times for events. Assist with event participant registration/ticket purchasing as needed, maintain insurance process (certificates of insurance), act as point of contact for event related inquires (SRs, phone, walk-ins), manage auction process (entering auction items, coordinate auction Item Prizes; not to include soliciting auction items).

Apply here: http://bit.ly/1rqg7cG

PR Specialist – SearchLogic Recruiting

 

A highly successful supply chain management company is looking for a PR Specialist to join the team. The Public Relations Specialist will help develop and deliver programs to promote and help maintain the favorable image of the organization with trade press, industry analysts, customers and prospects. Ideal candidates will have 2-3 years experience in a PR, Marketing, or Communications role.

Position specifics include but not limited to:

  • Coordinate day-to-day public relations activities including the development and management of editorial calendars, article opportunities and identification of relevant press articles
  • Identify opportunities and help expand company’s presence across multiple social networks
  • Draft and execute social media programs across multiple services * Draft and assist in the distribution of news releases
  • Coordinate and execute our digital and print advertising program; working closely with team members to develop creative and online assets
  • Identify and draft opportunities to promote company blog
  • Assist with public relations reporting, keeping record of key placements, monitoring updates and measuring effectiveness as required

Apply here: http://bit.ly/1SyQuyS

 

Social Media Specialist – Rooms To Go

 

Rooms To Go is looking for a self-starter to manage their online reputation management platforms and social platforms. This person will work closely with both the media team and customer service team to build out strategies for both increasing positive feedback at the local level, and creating processes for efficiently managing feedback.
Responsibilities include:

  • Day-to-day management of Rooms To Go’s Reputation management platforms and social platforms
  • Conceptualize and execute strategies for increasing positive reviews for local store pages found on Yelp, Google Reviews, City Search, etc.
  • Establish KPIs to measure success, and develop reporting framework and cadence
  • Assist customer service in the moderation of all user-generated content in line with the moderation policy for each community
  • Directly interact with customers to maximize community engagement and drive positive perception and word-of-mouth for our brand and products
  • Generate, edit, publish, and share daily content (original text, images, and video) that builds meaningful connections and encourages engagement and interaction across RTG social properties
  • Optimize and manage company pages within each platform to increase the visibility of company’s social content
  • Leverage reporting and analytics to make informed decisions regarding community management efforts
  • Collaborate with Digital Media Team to develop and execute a brand strategy that aligns with company goals and business objectives
  • Identify and amplify opportunities for positive brand engagement

Apply here: http://bit.ly/1T3qLfp

Marketing/Social Media SpecialistDelta Airlines

 

As a Marketing-Social Media Specialist you’ll be responsible for developing exciting social content, promotions, and communities that share the Delta story around the world. You’ll use your social media and digital expertise to identify innovative reactive and proactive content opportunities, foster relationships with internal and external key influencers, and provide regular reports to ensure performance and quality of social media content.

RESPONSIBILITIES:
Work with external agencies on the development of social campaign ideation, execution, and reporting.
Partner with agency and interdepartmental teams to create a holistic content calendar that incorporates campaigns, product announcements, retail initiatives, and partner activations.
Assist in planning and executing paid social media campaigns.
Develop weekly, and monthly content performance reports for executive leadership.
Brainstorm new ideas for each brand that break through social media clutter and project manage social media initiatives that drive business objectives.
Develop copy and occasional imagery to be used in social media posts and promotions.
Serve as the primary social listening arm to monitor and flag brand conversations and trends.
Monitor and engage with online communities across all social platforms.
Identify social media opportunities and issues in real-time while coordinating content, assets and approvals.
Stay current with industry trends and best practices in both social and digital spheres.
Regularly audit and evaluate competitors’ social media efforts.

 

Apply here: http://bit.ly/26jJsVJ

 

Communications Representative – Lockheed Martin

While duties reflect those of a communications generalist, primary focus of the position is community relations and community outreach for the Lockheed Martin Aeronautics site in Marietta, GA. Scope of outreach is mainly the 10-county Metro Atlanta area, with some efforts across the State of Georgia and beyond. Additionally, responsible for managing the Marietta site’s philanthropy, contributions and sponsorship budgets; and leading the site’s LM AERO Club employee-giving program and budget. Routinely gives tours of various site operations and production lines for visiting community and educational groups. Serves as the primary liaison/interface with educational institutions at all levels in support of the company’s STEM programs and outreach. Requires personal attendance at numerous community activities, including many after-hours evening and weekend events. Plans, organizes and executes numerous employee volunteer events in local communities. Incumbent in this position is often the “face of Lockheed Martin” at many community and volunteer events, and is called upon to speak on behalf of the company. Serves as a backup to other Communications staff members to support line of business activities in the areas of media relations, employee communications, executive communications, and branding, marketing and advertising. Apply here:http://bit.ly/1WKpteK

 

Health Communications Specialist – Karna

Karna is accepting applications for a Health Communications Specialist who has experience in multi-media techniques, particularly those skills related to producing and editing communications through videography. This includes experience designing and producing communication materials, videos, communication plans, fact sheets, brochures, and PowerPoint presentations. The following tasks will be performed by the Health Communications Specialist:

  • Develop communication (audiovisual and written) materials
  • Experience scripting, filming and editing videos to tell stories (videographer)
  • Capacity to evaluate communication materials from an audiovisual perspective and incorporate improvements
  • Develop questions and answers (Q/As), talking points, interview scripts, and guidance documents
  • Work with SMEs to transform complex information into audiovisual and/or written products that easily understood by partners and the general public
  • Support public health emergency response operations and health communication activities related to some or all of the following:
    1. Communicate daily updates and status of documents that have entered the clearance process
    2. Coordinate tasks and strategy for the development of health communication and education materials
    3. Organize and implement external communication
    4. Provide consultation and guidance on communication inquiries
    5. Assist with review and clearance of relevant communications materials
    6. Assist with the development of emergency communications content for the general public, and special populations
    7. Ensure the timeliness, consistency, and accuracy of information
    8. Follow appropriate clearance guidance
    9. Participate in situation updates and operational debriefings
    10. Participate in Scientific Response Section (SRS) and Joint Information Center meetings as needed

Apply here: http://bit.ly/214nhPs

Social and Digital Media Internship with Urban Beauty Network (Atlanta)

The Social and Digital Media Intern will play an active role in the development of Urban Beauty Network‘s online community. The intern will maintain Urban Beauty Network’s presence on various social media platforms and help create and publish content that is relevant to our customer base. He/she will regularly analyze and report on the activity on social media networks as well as work directly with our PR Firm to ensure all campaigns are in alignment.The intern will learn how to reach communities, and promote events or programs through online media and gain experience in social media platforms and the tools used to assess their performance.

RESPONSIBILITIES:

  • Updates Facebook, Twitter and Instagram accounts.
  • Responds to posts or comments to bring value to user’s interactions with UBN.
  • Posts updates, news and announcements in a timely manner using appropriate content
  • Performs research to find articles, stories, resources, or other content that is relevant to our customer base and posts it to our Facebook and Twitter page in a manner that invites conversation and interaction.
  • Updates Social Media accounts with current and relevant photos, video, or other content from UBN activities and events
  • Completes other social media projects as assigned.

ELIGIBILITY This is a part-­‐time internship and we require that you have access to a mobile phone and computer to complete internship projects and tasks. While the internship is unpaid, we can provide a stipend to cover pre-approved work‐related expenses. Candidates should maintain a positive attitude under pressure, exhibit a strong work ethic, and enjoy working with a wide range of personalities. Most importantly, the candidate should be flexible and willing to take on multiple tasks in a start-­‐up environment. This internship will benefit someone who is interested in marketing, beauty,community relations, and audience development.

Job Type: Internship

Local candidates only:

  • Atlanta, GA

Required education:

  • High school or equivalent

Listicle: How to Resign From Your Academic Job

Note: I am a recent convert to dogfooding assignments. The modest proposal outlined by the Cult of Pedagogy calls for professors to test their assignments and see if they have realistic expectations, clear instructions, and what assumptions about time, content, critical thinking, and creativity are embedded in the assignments.

The students in my Foundations of Media Research class are tasked with creating listicles about their learning experiences in the class. (Psst: It’s also a way for them to reflect on the semester, obtain experience with another type of article writing, and get content for their portfolios. Win-win-win.) Here is my attempt at writing a 500-word listicle. It’s not about my class, but enjoy! 


The end of the semester is upon us. Although many of us will be neck deep in grading, some of us have the additional burden (or delight) in switching positions. It is a burden if you didn’t choose to leave and were asked to go. It is a delight if you are moving to a “better place” or a dream position.

The tricky part of this separation is the resignation letter. Here are some tips for writing the academic resignation letter:

  1. Make sure you have another job (or something else lined up.) 

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Triple check the mailbox to make sure the formal letter is in hand. Make sure you have a job or plan before you resign from the current gig.

2. Check your faculty handbook and your contract about when your contract ends and if you are requested/required/ruthlessly forced to submit your letter.

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Some schools like Pitt make this explicit and easy to find. Others do not.  If you can’t find any guidelines, consider the AAUP’s statement on appointment ethics. Section 3, Part C reads:

An offer of appointment to a faculty member serving at another institution should be made no later than May 1, consistent with the faculty member’s obligation to resign, in order to accept other employment, no later than May 15. It is recognized that, in special cases, it might be appropriate to make an offer after May 1, but in such cases there should be an agreement by all concerned parties.

Use the AAUP statement as a guardrail during the resignation process.

3. Think about your professional reputation when you sit down to draft your letter.

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Reputation management is important in all jobs, but it is critical when you are in a field that counts collegiality as a value and a tenure metric. Reputation is an intangible entity, but it is based on your behavior, others’ perceptions of your trustworthiness, and your (real and perceived) performance.

Given that, how much of your reputation do you want to shed in this resignation process? Questions to ponder before you start writing any resignation letter: Do you want to burn bridges? Do you want to keep connections and ties between you and your colleagues? Do you want to come back? Do you want the department to collapse into itself like a black hole? Will this letter be forwarded out to those in my professional field? Do I give a damn? The answers will guide you in the next steps.

4a. Write a succinct letter.

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“Deuces, baby” may not be the most appropriate email resignation. (But thank you, NeNe Leakes, for a great gif.) You should have a bit more substance in the letter, but not too much. Fresno State offers a letter template that is 3 sentences long.  

I am writing to inform you that I am resigning my position as <classification title/job title> in <name of department> effective <insert date>.  I am resigning my position because <state reason why resigning position>.  Thank you for the opportunity to work at California State University, Fresno.

Use that. Note: If you don’t have a job secured, don’t send this just yet. Put that in a Word Document, Google Doc, or the draft folder.

4b. Or, give them the business in your letter.

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This professor went in on his administration. You can do the same.

Open the door to the reading room, and read them for shade, filth, and heat, honey. Tell them how you really feel. Lay out your grievances. Tell your story and get it off your chest. Explain and justify. Detail and point out flaws. Let them that you did not come to play but to slay them (with metaphors, juxtapositions, praxis, or epistemology). Do what floats your boat. Just know that the university (a) may not care and (b) may not respond (see the professor’s example above).

5. Inform those who are closest to you and those who are your mentees/proteges in person.

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Your work friends will appreciate the heads up. Your students deserve the advance notice so they can plan accordingly. Bring tissues, doughnuts, and/or wine just in case.

6. Above all, be gracious about the good, the bad, and the ugly of the whole process.

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Not only is Beyonce always on beat, she is sage wisdom personified in “Formation.” Being kind and pleasant in the aftermath is a good strategy. Even better: The best revenge in academia is always your paper (be it conference papers or banknotes).

What do you think? What are some other tips and strategies that people should know when resigning from their academic jobs? Drop a note in the comments.