Dr. Tindall conducts research in the following areas:

  • Identity, publics, and public relations
  • Identity and fraternal organizations
  • Identity and work-life balance in academia and public relations
  • Identity and health communication campaigns
  • Fundraising and the relationships between historically Black colleges and universities (HBCUs), donors, and development officers
  • Social media and public relations practice

Her full curriculum vitae can be found here.

Representative Journal Articles

Representative Book Chapters
  • Sha, B.-L., Tindall, N., & Sha, T.-L. (2012). Cultural identity: Why it matters to public relations scholars and to public relations practice. In K. Sriramesh & D. Vercic (Eds.), Culture and Public Relations (pp. 67-90). New York: Routledge.
  • Weberling, B., Waters, R. D., & Tindall, N. T. J.  (2012). The role of text messaging in public relations:  Testing the situational theory of publics for mobile-giving campaigns. In S. Duhe (Ed.), New media in public relations (2nd ed., pp. 189-197). New York: Peter Lang.
  • Tindall, N. T. J., & McWilliams, M. (2011). The duality of presence in everyday life: Black female professors’ constructions of the balance, integration, and negotiation of work and life. In E. Gilchrist (Ed.), With This Ph.D., I Thee Wed: The Experiences of Single African-American Women Professors (pp. 59-82). Lanham, MD: Lexington Books.
  • Anderson, R., Buckley, P. M., & Tindall, N. (2011). Black Greek-letter fraternities and masculinity. In M. W. Hughey and G. S. Parks (Eds.), Empirical Studies on Black Greek-Letter Organizations pp. 114-135). Jackson, MS: University Press of Mississippi.
  • Flippin-Wynn, M., & Tindall, N. (2011). Disconnect36: A social experiment to teach students to shut down, turn off, and understand connectivity. In C. Wankel (Ed.), Higher Education with Social Media (pp. 265-284). New York: Emerald.
  • Vardeman-Winter, J. E., & Tindall, N. T. J. (2010).Toward a theory of intersectionality of public relations. In R. L. Heath’s Handbook of Public Relations, 2nd ed. (pp. 223-235). Newbury Park, CA: Sage.
Representative Blog Posts and Trade Articles