Dr. Tindall conducts research in the following areas:
- Identity, publics, and public relations
- Identity and fraternal organizations
- Identity and work-life balance in academia and public relations
- Identity and health communication campaigns
- Fundraising and the relationships between historically Black colleges and universities (HBCUs), donors, and development officers
- Social media and public relations practice
Her full curriculum vitae can be found here.
Representative Journal Articles
- Tindall, N. T. J., Hernandez, M. D., & Hughey, M. W. (2011). Doing a good job at a bad thing: Prevalence and perpetuation of stereotypes among members of historically Black sororities. Oracle, 6(2).
- Vardeman-Winter, J., & Tindall, N. T. J. (2010). “If it’s a woman’s issue, I pay attention to it”: Gendered and intersectional complications in The Heart Truth media campaign. PRism, 7(4).
- Waters, R., Tindall, N., & Morton, T. (2010). Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of public relations. Journal of Public Relations Research, 22, 241-264.
Representative Book Chapters
- Sha, B.-L., Tindall, N., & Sha, T.-L. (2012). Cultural identity: Why it matters to public relations scholars and to public relations practice. In K. Sriramesh & D. Vercic (Eds.), Culture and Public Relations (pp. 67-90). New York: Routledge.
- Weberling, B., Waters, R. D., & Tindall, N. T. J. (2012). The role of text messaging in public relations: Testing the situational theory of publics for mobile-giving campaigns. In S. Duhe (Ed.), New media in public relations (2nd ed., pp. 189-197). New York: Peter Lang.
- Tindall, N. T. J., & McWilliams, M. (2011). The duality of presence in everyday life: Black female professors’ constructions of the balance, integration, and negotiation of work and life. In E. Gilchrist (Ed.), With This Ph.D., I Thee Wed: The Experiences of Single African-American Women Professors (pp. 59-82). Lanham, MD: Lexington Books.
- Anderson, R., Buckley, P. M., & Tindall, N. (2011). Black Greek-letter fraternities and masculinity. In M. W. Hughey and G. S. Parks (Eds.), Empirical Studies on Black Greek-Letter Organizations pp. 114-135). Jackson, MS: University Press of Mississippi.
- Flippin-Wynn, M., & Tindall, N. (2011). Disconnect36: A social experiment to teach students to shut down, turn off, and understand connectivity. In C. Wankel (Ed.), Higher Education with Social Media (pp. 265-284). New York: Emerald.
- Vardeman-Winter, J. E., & Tindall, N. T. J. (2010).Toward a theory of intersectionality of public relations. In R. L. Heath’s Handbook of Public Relations, 2nd ed. (pp. 223-235). Newbury Park, CA: Sage.
Representative Blog Posts and Trade Articles
- AEJMC Teaching Tips (March 2015): Finding success with teaching evaluations
- University of Venus (March 2013): The myth of quicksand
- PRSAY (Feb. 2013): Diversity In Public Relations: Pipeline Or Obstacle Course?
- University of Venus (Jan. 2013): A new set of questions
- Ragan’s PR Daily: Diversity in the PR field–Some progress, though challenges persist
- PRSA Tactics (Feb. 2012): The effective, multicultural practice of public relations
- PRSA Tactics (Jan. 2012): The profession’s 2012 diversity outlook