Social and Digital Media Internship with Urban Beauty Network (Atlanta)

The Social and Digital Media Intern will play an active role in the development of Urban Beauty Network‘s online community. The intern will maintain Urban Beauty Network’s presence on various social media platforms and help create and publish content that is relevant to our customer base. He/she will regularly analyze and report on the activity on social media networks as well as work directly with our PR Firm to ensure all campaigns are in alignment.The intern will learn how to reach communities, and promote events or programs through online media and gain experience in social media platforms and the tools used to assess their performance.

RESPONSIBILITIES:

  • Updates Facebook, Twitter and Instagram accounts.
  • Responds to posts or comments to bring value to user’s interactions with UBN.
  • Posts updates, news and announcements in a timely manner using appropriate content
  • Performs research to find articles, stories, resources, or other content that is relevant to our customer base and posts it to our Facebook and Twitter page in a manner that invites conversation and interaction.
  • Updates Social Media accounts with current and relevant photos, video, or other content from UBN activities and events
  • Completes other social media projects as assigned.

ELIGIBILITY This is a part-­‐time internship and we require that you have access to a mobile phone and computer to complete internship projects and tasks. While the internship is unpaid, we can provide a stipend to cover pre-approved work‐related expenses. Candidates should maintain a positive attitude under pressure, exhibit a strong work ethic, and enjoy working with a wide range of personalities. Most importantly, the candidate should be flexible and willing to take on multiple tasks in a start-­‐up environment. This internship will benefit someone who is interested in marketing, beauty,community relations, and audience development.

Job Type: Internship

Local candidates only:

  • Atlanta, GA

Required education:

  • High school or equivalent

Cool Social Media Tool for 2016: Answer the Public

After years of not using LinkedIn, 2015 was the year that charged into using the platform on a consistent basis. I followed thought leaders, read blog posts, congratulated colleagues and former students who received promotions and new jobs, and cleaned up my profile.

One of the people I follow on LinkedIn is my Twitter friend, James S. Walker. He’s one of the smartest people I know who is working in the PR digital and social space, and he never leads me to a wrong place. He is how I ended up at Answer the Public.

The genius of Answer the Public is the simple visualisations of keyword and search data that can prompt your content creation and can help you identify the needs, wants, motivations, and behaviors of your audiences.

The creators did some coding witchcraft / magic that produces “a one-pager that could be shared to prompt a conversation on how you could start answering your public better. By creating content that’s useful, funny or inspiring.”

It’s beyond simple. Type in a simple term and a region of the world in which you are interested, and the website churns out very simple, easy-to-read charts that display ideas related to the auto-complete terms search engines and people are using.

I gave it a whirl a few times. When I used the term “graduate school” within the US region, I received this preposition visualization:

preposition-visualisation

As a former graduate director, I can imagine mining the graphic to create web content that would attract students who are thinking about graduate school, curious about the process, and scared of what graduate school entails.

As James noted in his LinkedIn post,

It’s not a cure all, but it can help you think of a different angle to take when generating content. In addition to this, don’t be afraid to dig into Twitter search,Google Keyword Planner and even Quora when you’re in search of content ideas.

May great ideas flow your way!

Try it and see what good things come your way.