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by drnatalietjtindall

Call for Chapter Proposals – Modern First Lady Media Relations Book Project

Call for Chapter Proposals – Modern First Lady Media Relations Book Project
Editor: Lisa Burns, Quinnipiac University (Lisa.Burns@quinnipiac.edu)

I am seeking chapter contributors for an edited book tentatively titled Modern First Lady Media Relations: From Jacqueline Kennedy to Melania Trump. The study of U.S. first ladies first emerged as a serious academic discipline in the 1980s, but not much has been written about the strategies first ladies and their communications teams have used to promote their messages and manage their media coverage. And while there is some mention in the first lady literature of the role played by press secretaries, there has been no systematic examination of these women’s influence on the media relations and coverage of the women for whom they worked.

The proposed book project seeks to address this overlooked area of political communication history. There is much that can be learned about dealing with the media, rhetorical strategies, message construction, and image management from the stories of the women who shaped modern first lady media relations. There are also interesting gender dynamics to be explored, particularly the relationships between first ladies, their press secretaries (all but one has been female), and the women of the White House press corps.

The book will include chapters on first lady’s media relations from Jacqueline Kennedy through Melania Trump along with an introduction, conclusion, and a chapter offering an overview of first lady press relations before the official creation of the first lady press secretary position during the Kennedy administration. Each chapter will explore the relationship between a first lady and the media, the role played by her press secretary and communications staff in cultivating this relationship, examples of the first lady’s media coverage, and an assessment of how successful the first lady and her staff were in communicating their message through the media to the public. This project brings together multiple research perspectives including political communication, public relations, public address, history, first ladies studies, and media studies. The project timeline is as follows:
• January 28th: Letters of interest emailed to editor (details below)
• February 1st: Contributors selected and informed
• March 1st: Chapter abstract draft and contact information due from contributors
• April 15th: First draft of chapters due
• Summer 2019: Final edits of chapters, submission of completed manuscript

The chapters on the following first ladies have not yet been assigned: Jacqueline Kennedy, Rosalynn Carter, Nancy Reagan, Hillary Clinton, Laura Bush, Michelle Obama, and Melania Trump. If you would like to contribute to this project, please email a copy of your C.V. and a letter of interest noting the first lady you would like to cover, your related research experience, and why you are interested in this project to the editor at Lisa.Burns@quinnipiac.edu by Monday, January 28th. Authors selected to participate will be notified by Friday, February 1st.

by drnatalietjtindall

Monday’s COMM 3362 class

Submit all materials related to your social media monthly calendars.

Show me what you have learned and read from Chapters 8 and 10.

Speed Assignment: In 90 minutes, draft the following:

Choose one of the companies below. Each has one or more negative online reviews that have not yet received a response. How would you advise the business owner to respond?

Draft a response based on what you read in Chapter 8.

Based on what you read in Chapter 8, create your own list of welcoming texts and initial offers for that local business.

Use a design program like Illustrator or Canva to create a set of infographics or graphics for that company.

 

by drnatalietjtindall

Thursday’s COMM 1321 class

Presentation PowerPoint: https://drive.google.com/file/d/1YhtvEoobJlamEQnMGGMALOlE3vRi_uJO/view?usp=sharing

Speeches to Review for Team Presentation Review:

University of Georgia Bateman Competition team: https://youtu.be/ix3XEotakxk

Loyola University New Orleans Bateman Competition team: https://youtu.be/ScFGcsHxI90

Roger Williams Bateman Competition team: https://youtu.be/ZJiWikCbX0c

AthleteTrax Team Presentation: https://youtu.be/uKt1wE1h61I

Final Presentations: Mechanical Engineering Team Presentation: https://youtu.be/nxpi6bEdp8o

 

 

by drnatalietjtindall

Monday’s COMM 3362 Class

Examples:

Simple social listening exercise:

  • Go through your social media feeds and propose five story ideas based on what people are talking about. Include the social post that spurred the idea with their description of their idea.

Some social media monitoring tools:

by drnatalietjtindall

Plank Center Diversity and Inclusion Summit Resources (Friday, Oct. 26)

Personal Blog Posts:

Blogs and Videos:

Research: 

  • Logan, N. (2011) The White Leader Prototype: A Critical Analysis of Race in Public Relations, Journal of Public Relations Research, 23:4, 442-457, DOI: 10.1080/1062726X.2011.605974
  • Place, K. R., & Vardeman-Winter, J. (2018). Where are the women? An examination of research on women and leadership in public relations. Public Relations Review, 44(1), 165-173.
  • Vardeman-Winter, J., & Tindall, N. T. J. (2010). “If it’s a woman’s issue, I pay attention to it”: Gendered and intersectional complications in The Heart Truth media campaign. PRism, 7(4).
  • Vardeman-Winter, J. (2011) Confronting Whiteness in Public Relations Campaigns and Research with Women, Journal of Public Relations Research, 23:4, 412-441, DOI: 10.1080/1062726X.2011.605973
  • Mundy, D. (2015). From principle to policy to practice? Diversity as a driver of multicultural, stakeholder engagement in public relations. Public Relations Journal, 9(1). Available online: http://www.prsa.org/intelligence/PRJournal/Vol9/No1/

Association Insights:

 

by drnatalietjtindall

Monday’s PR Writing (COMM 3362)

PR WRITING CLASS NOTES

  1. Update on grades — still need to submit papers, assignments, email me if I haven’t returned anything to you. 
  2. PRSSA dues — $55, due on or before November 1
  3. Update on portfolios 

    1. Start planning and building your portfolio. This may mean gathering your papers or building your site. Do something that will help you reach this goal. 

  4. Review of Chapter 6 
    1. Sample content calendar: https://docs.google.com/document/d/19k9tek359_9aNra0nacb2nh1g27cOfS5y163uKA4s_M/edit?usp=sharing
  5. Case: Wendy’s Twitter feed https://twitter.com/Wendys/with_replies
    1. customer service/engagement and humor engagement
    2. 2-way communication: “it is shown that humor may only work in certain media, certain markets, certain messages, certain products, with certain brands or under certain market conditions…”
    3. how would you define the voice? 
  6. Case: CIA https://twitter.com/CIA/with_replies 
    1. no engagement, relationship building, only 1-way communication
    2. how would you define the voice? 
  7. Discuss this for the COMMUNICATION DEPARTMENT.
    1. Homework Assignment: Create a Content Calendar for at least three platforms, over a period of one week.
    2. Homework Assignment: Create a voice and tone document and a brand persona. 
  8. Internal/in-class project:
    1. #SpaceDay #StartAStoryAdopt #SocialPaws — The Shelter Pet Project – National Space Day
    2. https://www.youtube.com/watch?v=_6SYZ0cEfjw&feature=youtu.be&fbclid=IwAR1dSY4uEKp52W7Y54Lrxdu_0_QrowHkcpSS2EBc8vWlh_2GSAdNvxIdstM
    3. https://theshelterpetproject.org/ — can use material from here. 
    4. Pet Holidays: https://www.avma.org/events/pethealth/pages/default.aspx
    5. Pet Holidays: https://www.lifelearn.com/2017/12/05/the-huge-list-of-pet-holidays-for-veterinary-practices/
    6. Demographics of pet ownership: https://www.animalsheltering.org/page/pets-by-the-numbers
    7. More demographics: n the past few years, pet ownership in the U.S. has undergone a generational shift. No longer do Baby Boomers represent the largest portion of pet owners; now Millennials are the largest segment. With more Millennial pet owners than ever before, it is critical for the pet industry to understand how Millennials differ from the other generations when it comes to pet ownership. The Generational Report explores this theme in greater detail.  https://vimeo.com/orangetreeps/review/214716969/38f274fe6d
  9. Choose one:
    1. Write for — https://www.facebook.com/humanesocietyofsoutheasttexas.org/ — what’s the voice? 
    2. Write for — https://www.facebook.com/FriendsOfPortArthurAnimalControl — what’s the voice? 
  13. https://www.usability.gov/what-and-why/content-strategy.html
  14. https://alistapart.com/article/a-checklist-for-content-work
by drnatalietjtindall

PR Agency Class (Friday, Oct. 19)

At this time, we are on track. We have a name. We have a logo. 

What you will need to work on is the following: 

by drnatalietjtindall

Writing Option 2 —

Dr. Tindall is speaking at The 2018 Plank Summit on Diversity & Inclusion in Public Relations.

See more about the summit here: http://plankcenter.ua.edu/the-plank-summit/the-2018-plank-summit-on-diversity-inclusion-in-public-relations/

Here is a press release from Southern Illinois University about students attending this workshop: https://news.siu.edu/2018/10/100818-pr-students-in-chicago.php

Your task: Create a media release for this event. Write in the style of the university. Develop an appropriate set of quotations for Dr. Tindall.

The best release will be used by the Department of Communication and Media.