Examples:

• social media calendar
• strategic plan/report
• analytics report: A and B

Simple social listening exercise:

• Go through your social media feeds and propose five story ideas based on what people are talking about. Include the social post that spurred the idea with their description of their idea.

Some social media monitoring tools:

• BrandWatch

  • https://www.brandwatch.com/students?fbclid=IwAR0i_38VVzqUZ8pxS6HYIA0ZafOLvD_jgYqIMy5Ton2wkStVw_OT8JzXe_M

• Tagboard

  • https://tagboard.com/

• Social Mention

  • http://www.socialmention.com/?fbclid=IwAR1hDripaFU02A86Ov3Ihvn-lnaeCs9uhccEZsPntnCm6OaF_1J8N6z4Kws

• Google Trends

  • https://trends.google.com/trends/?geo=US

• TalkWalker

  • https://www.talkwalker.com/free-social-media-monitoring-analytics-tools

• BuzzSumo
  • https://buzzsumo.com/