According to Meg Lamme and Karen Russell, the major motivations for public relations across time have been:
A. Recruitment: getting new volunteers, new members, new hires, and new students
B. Legitimacy: legitimatizing an organization’s position via status conferral
C. Advocacy: promoting persons, organizations and nations; this is the first value of the PRSA Code of Ethics
D. Agitation: activism both online and offline
E. Profit: generating revenue via the promoting of products, services, and ideas for sale
Edward Bernays (Stuff They Don’t Want You To Know): http://www.stufftheydontwantyoutoknow.com/videos/edward-bernays-1-cigarettes-suffragettes-video.htm
A Brief History of Public Relations
Public Relations History (Melanie McNaughton):
Questions and Answers: Put your answers to all of the questions below in the “Leave a Reply” section.
a. What is propaganda? Is public relations propaganda?
b. Creativity alert: How would P. T. Barnum use social media (especially given this news)? Provide some specific examples.
c. Asymmetrical public relations is much more common in everyday practice than symmetrical public relations. Does that mean most of the field is inherently unethical? Why or why not?