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NPHC Presentation
Today, I am presenting a small workshop to the Lamar University National Pan-Hellenic Council.
Here is the presentation:
https://docs.google.com/presentation/d/1MbiLKvULumtSAlanrWVj1YN2AmsPwqbZW6qsEdaEV7U/edit?usp=sharing
DSDE 6320 Qualitative Research Notes (6/18/2018)
Epistemology and Ontology Readings
p. 168 — questions
Ontology — what is the nature of reality?
Epistemology, as a technical term in philosophy, refers to how we know and the relationship between the knower and the known. It is distinguished from ontology (what exists, and the nature of reality) and axiology (values), as well as methodology.
axiology — what is the role of values?
From https://www.sheffield.ac.uk/polopoly_fs/1.204486!/file/7ResearchDesign.pdf
Section 7.2: Epistemology is about how we know what we know, the nature of the relationship between the knower and the what can be known
Epistemology is concerned with providing a philosophical grounding for what kinds of knowledge are possible,…Ontology is the study of being or the nature of reality. NA ontological stance implies and epistemological stance and vice vera
Per Cresswell http://sandbox.informatics.iupui.edu/~kmacdorm/courses/ResearchDesign/Presentations/Creswell1Framework.pdf
What is epistemology What is epistemology? A theory of knowledge embedded in the theoretical perspective z What is a theoretical perspective? What lies behind the methodology in question z Wh t a i th d l ? is methodology? The strategy or plan of action that links methods to outcomes z What are methods? z The techniques and procedures we p p ro ose to use
Positivism, post positivism and the connection to validity
—in quant work, reliable and valid (if I weigh myself 5 times and get 5 different results, if
—reliable: are the scores consistent? —validity: does it measure what we want it to measure?
—the methods we have learned to determine how things are valid don’t hold up in qualitative research
In this paper: https://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1870&context=tqr
When judging (testing) qualitative work, Strauss and Corbin (1990) suggest that the “usual canons of ‘good science’…require redefinition in order to fit the realities of qualitative research” (p. 250).
What strategies do we use?
Reliability and validity are conceptualized as trustworthiness, rigor and quality in qualitative paradigm. It is also through this association that the way to achieve validity and reliability of a research get affected from the qualitative researchers’ perspectives which are to eliminate bias and increase the researcher’s truthfulness of a proposition about some social phenomenon (Denzin, 1978) using triangulation. Then triangulation is defined to be “a validity procedure where researchers search for convergence among multiple and different sources of information to form themes or categories in a study” (Creswell & Miller, 2000, p. 126).
Deaf Epistemology paper:
Where does that title come from? I think here:

Discussion of cyborgs echoes/touches on Haraway’s manifesto (see this summary: https://web.stanford.edu/dept/HPS/critstudies/sunny.html –“The cyborg is both a product of social reality and of fictionalized encryption.”
Also, from https://biopoliticsracegender.wordpress.com/2013/10/10/donna-haraway-a-cyborg-manifesto/
Cyborgs are “…a hybrid of machine and organism, [creatures] of social reality as well as [creatures] of fiction…” (104). Or, if you prefer: “…a hybrid of animal and machine, who populate worlds ambiguously natural and crafted…” (1991 version, p. 142). Haraway says that “the cyborg is our ontology, it gives us our politics.” (104) – part metaphor, part reality, the cyborg is the product of the imaginary and the material that structures our lives in the late 20th (and now the early 21st) century.
Note: the original authors didn’t incorporate Haraway into the paper, but there may be a way for you all to do it.
Can multiple Deaf epistemologies exist? As the draft states, “Who holds and transmits the Deaf cultural wealth and sets the mores for being Deaf.” What is the mythical norm that exists, and how is that reified in research and teaching?
DSDE 6320 – Qual Research Notes (On Reading in Grad School)
Tips for Reading in Grad School
From Miriam Sweeney:
Read strategically. Do not read linearly. She wrote: “Reading strategically instead of linearly will make you a more efficient and effective academic reader. Getting familiar with how different formats of writing are structured will give you the confidence and control to find the information you need in them more efficiently.”
If you’re reading a journal article:
…start by checking the name of the journal that published the article. This will key you in to the scope and boundaries that the article is working within. Next, carefully read the title and the abstract of the piece. A good abstract should clearly explain the main argument of the article, the kind of evidence the author uses, and a succinct conclusion, or what the author found out. Armed with this information, look over the introduction to see how the author is framing their work, paying attention to the citations they use. This tells you who the author is trying to be in dialogue with. Next, flip to the discussion section. Sometimes this is separate than the conclusion, sometimes not, depending on the disciplinary standards of the author and journal. Read the discussion and conclusion carefully. These sections will explain the author’s main arguments and the “why you should care” piece. Now you can go back through the article armed with the knowledge of where the author is leading you and browse over methods and results sections. Pay attention particularly to images and data visualizations. Note how these things relate to or support the discussion and conclusion sections you read.
If you’re reading a book:
As an academic reader your job is to mine the text you are reading for information. Instead of cruising along the narrative, you need to dive in, find the information you need, and move along to the next stack of readings for class….
In academic books, the introduction is where the author states all of their main points, the framework they will use, and an outline of what information will be covered in each chapter. Next, look over the last chapter. This is the conclusion, which will restate the main arguments of the author and will often contextualize these arguments in a broader context, suggest next steps, or speculate solutions or alternatives.
Remember, you are not really expected to read every single word of the book; your mandate is to understand the author’s main ideas, arguments, and be able to articulate why this discussion matters.
Take (detailed, specific) notes as you read.
Develop a system of your own whether it is sticking a post-it note in the book and jotting something down, or opening up RefWorks or Zotero, or Word and throwing some notes down as you read. Whatever you do, remember that future you will have NO IDEA what present you is thinking, no matter how brilliant a thought it is. Be specific, include detailed citations and pages numbers for direct quotes so you don’t have to chase them later.
Here’s a pro tip from the author: “If you are reading as preparation for a class, make sure you are also jotting down 3-5 questions, observations, or provocations that you can use in class for participation.”
From Dr. Raul Pacheco (if you don’t follow him on Twitter or read his blog, you should. He is a wealth of information.):
I do take notes off of my readings, and I use them as writing prompts.
The method I use to write my synthetic notes is very similar to a shorter memorandum (I’ve written about how to write extensive and detailed memoranda here, but for synthetic notes, I am looking at less than a page, almost like a rhetorical precis). There’s a number of good resources on how to write critiques of journal articles and book chapters, and how to summarize them, but here is my own method.
- I start by copying the citation (already formatted) from Mendeley on to an empty page (either electronic or in my Everything Notebook).
- I then proceed with a basic AIC content extraction (Abstract, Introduction, Conclusion). When I extract content using AIC, I don’t overlook the methods nor the data analysis, I simply summarize them, VERY, VERY BRIEFLY. I don’t type the headings “Abstract”, “Introduction”, nor “Conclusion”. I simply write a couple of paragraphs summarizing all the insights I gained from these. Since I’m very analog, I usually highlight those insights, or I scribble on the sides of the printed reading material.
- I run through the middle of the paper rapidly (this technique is also known as skimming), and if I find something that catches my attention but I don’t have the time to delve in depth, I attach a Post-It adhesive note that protrudes ever so lightly off of the side of the page. That way, I know that I need to go back to that paper.
- Since I learn better when I transcribe notes, I often copy verbatim my analog (in paper) synthetic notes off of my Everything Notebook into a digital file (usually in Micro$oft Word). I save the file with a brief summary of the article’s title, usually SN which is shorthand for synthetic notes.
- I save all my synthetic notes into a folder, which is usually different from the folder where I have detailed memorandums. You should note that if you expand your synthetic notes, you may be able to easily create a very detailed memo. I don’t usually overwrite the synthetic note file, but I make a copy and use that document to expand into a memorandum.
DSDE 6320 Qual Research Notes (References)
How do you keep track of your references and sources?
Benefits of Using Citation Management Tools:
One thing you need to consider at the start of your graduate studies is your bibliographic management system. There are many systems available and I am going to review free two online, academically oriented systems. Here is how one person sorted through the online choices to find a tool: https://at.blogs.wm.edu/comparing-research-managers-zotero-evernote-and-devonthink-pro-office/
Also, here are some videos with closed captioning about the benefits of citation management.
About Zotero:
About Mendeley:
About EndNote:
Zotero vs. Mendeley:
Notes for DSDE 6320 — Research Ethics
Videos:
Notes and Ideas:
What are ethics?
What is the ethical code for your major professional organization? Is there one?
Culturally Responsive Relational Reflexive Ethics
What would Culturally Responsive Relational Reflexive Ethics look like and be like in the Deaf community?
p. 1400: “We propose
one’s aspirational ethical code is socially constructed (a) prior to beginning research based
on one’s epistemological framework; (b) during data collection, where ethics should be
reflected on, deconstructed, and reconstructed; and, finally, (c) when leaving the research
field and considering the process of data analysis, representation, and dissemination.”
What would you include in your aspirational code?
(Activity: Create an aspirational ethics code.)
QualEthics.pdf:
How are ethics in qualitative research different from ethics in quantitative research?
p. 93 — Ramos (1989) described three types of problems that may
affect qualitative studies: the researcher/participant
relationship, the researcher’s subjective interpretations of
data, and the design itself.
p. 94 — Kvale (1996)
considered an interview to be a moral endeavor,
(What does that mean?)
p. 96 — rinciple of justice should
not further burden the already burdened vulnerable group of
participants.
What might this mean for Deaf/hard of hearing people?
p. 96 — mplications for Researchers
Having these ethical principles in mind, those researchers
who are also clinicians should reflect on their roles as researchers
and in comparison to their previous roles as clinicians. At times,
however, researchers have to revert rapidly to their roles as
clinicians. The separation of these two roles is not easy.
Clinicians usually advise and treat clients for their complaints.
Clinicians, in this new role of researchers, should listen to
participants about what they want to say or to observe without
interfering. For someone who has been used to being in charge
or helping, this apparent passivity may cause discomfort and
some level of stress.
(Now think about yourself as educators and advocates and members of the community. How do you balance those roles and the ethical principles?)
Friendship ethics paper:
When is it appropriate for the researcher to lie to his or her participants?
What is the dilemma of intimacy?
Where do you draw the line?
p. 5: ‘intimate insider’ primarily in relation to researchers whose pre-existing friendships (close, distant, casual or otherwise) evolve into informant relationships
—friend-informants—as opposed to the majority of existing work that deals with informant-friendships.”
p 5: intimate insider research
p.8: “intimacy–prior personal knowledge of your subject—generates a different kind of response—potentially a more detailed one.
p8: close friendship is based on mutual exchange and trust,
considerate and cooperative behaviour, w
hich often engenders a variety of qualities and responses
including honesty, empathy, respect, loyalty, affection, esteem, altruism and love.
4
Friendship (like
research) has rules of engagement and being an ethical friend may mean not betraying confidence
imparted. However, being an ethical friend may also at times compromise one’s research,
particularly what you allow yourself to
see
as a researcher and what you choose to communicate
with outsiders; that is, what you say and what you do not say.
Alice Goffman — about 20 minutes
link: http://newramblerreview.com/book-reviews/law/ethics-on-the-run
her dissertation is not available from the Princeton library. Alas, it is now too late to obtain any additional documentation, because Goffman shredded all of her field notes and disposed of her hard drive. Her reason, as she explained to the Philadelphia Inquirer, was to remove “the threat of being subpoenaed” for the identities of her subjects, many of whom had discussed or committed crimes in her presence. But that does not explain destroying every single page of her notes, which presumably would have included the names or badge numbers of the zealous maternity cops.
an accomplice in the evident commission of a major felony. The last ten pages of On the Run are devoted to the murder of one of her closest 6th Street friends, whom she calls Chuck. In Goffman’s telling, Chuck was shot in the head in an ongoing “war” with the rival 4th Street Boys, dying several hours later in the hospital while she sat at his bedside.
A few days after the funeral, “the hunt was on to find the man who had killed Chuck,” whom the 6th Street Boys believed they could identify. Guns in hand, they drove around the city, looking for revenge. This time, Goffman did not merely take notes – on several nights, she volunteered to do the driving. Here is how she described it:
We started out around 3:00 a.m., with Mike in the passenger seat, his hand on his Glock as he directed me around the area. We peered into dark houses and looked at license plates and car models as Mike spoke on the phone with others who had information about [the suspected killer’s] whereabouts.
One night, Mike thought he saw his target:
He tucked his gun in his jeans, got out of the car, and hid in the adjacent alleyway. I waited in the car with the engine running, ready to speed off as soon as Mike ran back and got inside (p. 262).
Fortunately, Mike decided that he had the wrong man, and nobody was shot that night. But what if Mike had gotten his man, or some other man, or if he had hit a bystander? The driver would have been just as culpable for the killing as the trigger man.
Taking Goffman’s narrative at face value, one would have to conclude that her actions – driving around with an armed man, looking for somebody to kill – constituted conspiracy to commit murder under Pennsylvania law. In the language of the applicable statute, she agreed to aid another person “in the planning or commission” of a crime – in this case, murder. As with other “inchoate” crimes, the offense of conspiracy is completed simply by the agreement itself and the subsequent commission of a single “overt act” in furtherance of the crime, such as voluntarily driving the getaway car.
I sent the relevant paragraphs from On the Run to four current or former prosecutors with experience in Pennsylvania, New York, New Jersey, and Illinois. Their unanimous opinion was that Goffman had committed a felony. A former prosecutor from the Philadelphia District Attorney’s office was typical of the group. “She’s flat out confessed to conspiring to commit murder and could be charged and convicted based on this account right now,” he said.
To her credit, although in a rather disquieting way, Goffman does not claim that she did it for science. “I did not get into the car with Mike because I wanted to learn firsthand about violence,” she wrote. “I got into the car because . . . I wanted Chuck’s killer to die.” Nor is she remorseful. “Looking back, I’m glad that I learned what it feels like to want a man to die – not simply to understand the desire for vengeance in others, but to feel it in my bones,” she explained. (p. 263). That might be a revelatory passage in a memoir, or a plot point in a sequel to The Departed, but it is an alarming confession from an ethnographer.
There is a convention of “reflexivity” among ethnographers and certain other qualitative social scientists, in which the researcher is expected to include her “perspectives, positions, values and beliefs in manuscripts and other publications.” This is considered necessary for engagement in the “processes of self-awareness and self-criticism as an intrinsic feature of the research process.” Viewed in that context, Goffman’s reflection on her desire for “Chuck’s killer to die,” and her satisfaction with the experience, comprises a meaningful part of the whole story. But expressing a bone-deep emotion is one thing, acting on it is quite another, and impulse control would seem to be an indispensable tool for the ethical ethnographer.
Lay people may not appreciate the finer points of conspiracy law, but Goffman’s advisors (not to mention the Princeton IRB) must surely have cautioned her against direct entanglement in major criminality. After
s Humphreys’ (1970) unethical study of anonymous male
homosexual encounters suggests, ‘going native’ does not always mean that personal relationships
—
even sexual ones
—
are at their core trustworthy. Therefore, to create a safe research environment, it
is also necessary for a researcher to provide full disclosure of her aims and intent.
Demographics, Psychographics, Oh my! Resources for PR Cases and Campaigns students
Geographic Data
Demographic Data
There are many resources on the free Web that can be used to find general demographic data, including:
- American FactFinder
This U.S. Census Bureau site provides access to a variety of data, at the city, county, and state level for the United States, Puerto Rico, and the Island Areas. Data are obtained from many different surveys and censuses. - American Time Use Survey
The American Time Use Survey provides information about “the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.” - Bureau of Labor Statistics
The U.S. Department of Labor’s Bureau of Labor Statistics provides various types of employment-related data for U.S. regions, states, and local areas. - Consumer Expenditure Survey
Consumer Expenditure Survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau. Data “provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.” - County Business Patterns
This site, maintained by the U.S. Census Bureau, provides economic data organized by industry. Per the Census Bureau, the data can be used “for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets.” - Esri ZIP Lookup
This tool provides demographic and lifestyle information by ZIP code. - MyBestSegments
This Nielsen Company site characterizes U.S. ZIP code areas in terms of 66 distinct lifestyle types, which it refers to as “segments.” - NationMaster
This site compiles data from numerous sources, allowing users to compare countries on a variety of characteristics. - State and County QuickFacts
This U.S. Census Bureau site provides access to a variety of data regarding people, businesses, and geography, at the city, county, and state level for the United States. - StateMaster
This site compiles data from numerous sources, allowing users to compare U.S. states on a variety of characteristics. - ZIPWho
Psychographics
- ESRI: Built on Esri’s location technology, this app queries Esri’s expansive library of spending, demographic, and lifestyle data to pull insights about your selected ZIP Code. This app also uses cloud-based analytical tools along with street network data to generate drive times and buffers on-the-fly.
- Try it with your ZIP code.
- Sample: https://downloads.esri.com/esri_content_doc/dbl/us/tapestry/segment54.pdf
Millennial and Gen Y Demographic and Psychographic Data:
- Goldman Sachs: http://www.goldmansachs.com/our-thinking/pages/millennials/
- Pew Research Center: http://www.pewresearch.org/2009/12/10/the-millennials/
- Bloomberg View: https://www.bloomberg.com/view/interactives/2015-millennials/
Student Demographic Data
In general, here are some sites with information about college students:
Here are sites with demographics for Lamar University:
- Lamar University Profile on College Portraits
- Lamar University Profile on College Navigator
- Lamar University Student Performance Dashboard
Technographics
- Marketing Charts: https://www.marketingcharts.com/
- Pew Research Center — Internet and Technology: http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/
Notes for Week 2–Public Relations Campaigns
Overview of the class:
- Syllabus and schedule: https://docs.google.com/document/d/1×1-bQz4MipDFIJLHeyG0I8pii3e4aQ-mLTdlHai5TPk/edit?usp=sharing
- Client briefs: https://docs.google.com/document/d/1-5A1LfQXpsJjj-9XYJ2LLqCDN4QlJ34hvhc6skg__wI/edit?usp=sharing
- Team Rules: https://docs.google.com/document/d/1a0J1eejeyTIYjX2e4C28Lb1YT-uaWKSdp-uV3-sVXRU/edit?usp=sharing
- Final Campaign Presentation: Oral presentation
- A group will present to the client
- Final Campaign Proposal: 1-3-25 model
- Stephanie Evergreen: create a “…1 page handout, a 3 page executive summary, and a 25 page report. In each of these layers, readers gain more and more detail. They can stop anytime, having already gotten the high points from us. But it provides a scaffolding toward learning, in which each step helps the reader learn a bit more without being completely overwhelming.”
RPIE Model
- What is the RPIE Model? https://prezi.com/ilzialigiuoi/rpie-model/
- Pre-Game
- Organizational Mission and Vision Statement
- Basic Understanding of the Problem or Opportunity
- Stop! Let’s review the clients.
- Do they have mission statements? Vision statements?
- What are the problem or opportunity?
- Research
- Foundational Theories of Public Relations that Will Guide Your Campaigns:
- Refinement of the Problem or Opportunity
- SWOT Analysis
- Surveys and Focus Groups
- Situational Theory of Publics
- What is it?
- publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem. This theory explains when people communicate and when communications aimed at people are most likely to be effective. The concepts in the theory parallel those with the Dewey and Blumer’s definition of publics.
- Variables: Constraint Recognition, Problem Recognition, Level of Involvement, Information Seeking, Information Processing
- Types of Publics: Active, Aware, Latent
- What is it?
- Self-Efficacy (Bandura): https://www.uky.edu/~eushe2/Bandura/BanEncy.html
- What is it?
- people’s beliefs about their capabilities to produce designated levels of performance that exercise influence over events that affect their lives. Self-efficacy beliefs determine how people feel, think, motivate themselves and behave. Such beliefs produce these diverse effects through four major processes. They include cognitive, motivational, affective and selection processes.
- What is it?
- Situational Theory of Publics
- Planning (p. 43)
- Goal
- Public
- Objectives
- Strategies
- Tactics
- Implementation
- Budget
- Calendar/Timeline
- Evaluation
- Surveys and Focus Groups to Determine Success
RPIE Exercise
- Review two Silver Anvil Award Campaigns
- Campaign 1: Remember this campaign by H&R Block? Let’s examine the campaign attached to it: https://www.dropbox.com/s/vmey7kon9zrev0q/6BW-1503B1313%2C%20HR%20Block.pdf?dl=0
- Campaign 2: But you probably know less about this campaign:
Let’s look at the 2017 Silver Anvil entry: https://www.dropbox.com/s/fz5v5dwfyruj8am/6BW-1706A17337%2C%20Cystic%20Fibrosis%20Foundation%20Compass.pdf?dl=0
When reviewing the campaign documents, look for:
- What did they use for research?
- Who were their publics?
- What were the objectives?
- What were the strategies?
- What were the tactics?
- How did they evaluate?
- What theories from your text do you think that they used?
Additional Videos to Watch in Class During Example Exercise and Later Reference:
Understanding R in RPIE (Dr. Kaye Sweetser)
Creating objectives for your campaign:
T