by drnatalietjtindall

Friday Presentations

Department of Communication Presentation: https://docs.google.com/presentation/d/1h9PMRNqUKPhLph59tUZMEBd3fZNBTgUOgPcECan3b5s/edit?usp=sharing

Department of Speech and Hearing Sciences Presentation: https://www.dropbox.com/s/hatn8v6r3chtgka/Accent%20Management%202017.ppt?dl=0A

Accents in America from AT 2 26.mp4

https://www.dropbox.com/s/it4q8uqqoaopgqr/Accents%20in%20America%20from%20AT%202%2026.mp4?dl=0

by drnatalietjtindall

Qualitative Methods Research Proposal Outline

Title Page

Introduction (p. 9, Bloomberg and Volpe): “The introduction includes an overview of the purpose and focus of the study, why it is significant, how it is [will be] conducted, and how it will contribute to professional knowledge and practice.”

Review of Relevant Literature and Conceptual Framework (p. 10, Bloomberg and Volpe): This section will “situate the study in the context of previous research and scholarly material pertaining to the topic, presents a critical synthesis of empirical literature…., justifies how the study addresses a gap or problem in the literature and outlines the theoretical or conceptual framework of the study.”

Research Questions

Methodology (pp. 11-12, Bloomberg and Volpe): In this section, you will include “a detailed description of all aspects of the design and procedures of the study.” This include (1) rationale for research approach, (2) research setting and/or context, (3) research sample, (4) proposed data collection method, (5) proposed data analysis methods, and (6) issues of trustworthiness.

by drnatalietjtindall

Monday, March 27: Introduction to Public Relations (Outline of the Group Project)

Group Assignment:

 

  • Create a basic campaign strategy for your client. You must set goals and objectives based on research findings. Your basic campaign strategy should include: 
  1. Goal:Goals are longer-term, broad, global and future statements of “being.” Goals may include how an organization is uniquely distinguished in the minds of its key publics.
    1. Your client gave you a goal. Tinker with it based on your research.
  2. Theoretical Basis for the Campaign
  3. Objectives: Objectives focus on a shorter term than goals. Objectives are written after research on all publics is done.
    1. Objectives (1) define WHAT opinion, attitude or behavior you want to achieve from specific publics, (2) specify how much change you want to achieve from each public, and (3) tell by when you want to achieve that change.
    2. Objectives should be SMART: Specific (both action to be taken and public involved); Measurable; Achievable; Realistic (or relevant or results (outcome) oriented); and Time-specific.
    3. Objectives establish standards for assessing the success of your public relations efforts.
    4. Objectives come in three general types: Output objectives measure activities, e.g., issue 10 news releases during the month or post three tweets per day. Outputs can help monitor your work but have no direct value in measuring the effectiveness of a campaign. The Barcelona Principles discourage the use of output objectives. Process objectives call for you to “inform” or “educate” publics. Outcome objectives specify changes in awareness, opinions, behavior or support. (For example, “Increase downloads of our product coupon by 25 percent from October levels by Dec. 31.”) Outcome objectives require high-level strategic thinking. You must determine, for instance, which changes would be consistent with organizational goals and demonstrate public relations effectiveness to management. 
  4. Strategy
    1. Strategies provide the roadmap to your objectives. (Communication strategies target publics for change. Action strategies focus on organizations’ internal changes.)
    2. Strategies describe HOW to reach your objectives.
    3. Strategies include “enlist community influentials to …,” “accelerate involvement with …,” “position the company as …” or “establish strategic partnerships with … .”
  5. Tactics
    1. Tactics are your tools.
    2. Tactics are specific elements of a strategy or tools for accomplishing a strategy.
    3. Examples include meetings, publications, product tie-ins, community events, news releases, online information dissemination and social networks.
    4. Activities are details of tactics: six meetings, four publications, three blog posts and one tweet per day. Activities have dates, indicate who is in charge and tell what attendance or outcome is expected.
  6. Evaluation/measurement of success
    1. Measure effectiveness of the program against objectives.
    2. Outcome objectives generally call for changes in awareness, opinions, behavior or support. Behavior change is usually considered the ultimate sign of public relations effectiveness. But some assessments consider long-term outgrowths of public relations actions as well. The highest level of public relations impact could be social or cultural changes.
    3. Determine how members of each key public interpreted messages. (Meaning comes from individual interpretations.)
    4. Identify ways to improve, and develop recommendations for the future.
    5. Adjust the plan, materials, messages and activities before going forward.
    6.  Collect data and record information for use in research phase of next program.

  • Create media materials for the campaign. For example:
    • create a full media kit with the following components with a pitch letter to a TARGETED MEDIA CONTACT. This letter should “clearly identify the contents of the media kit, state why the event deserves coverage, give the names of the persons to contact for further information, and explain why the information is being sent. The letter should be written in a way that will entice readers to review the contents of the media kit” (Diggs-Brown, p. 69). Review the bad pitches on the Bad Pitch Blog and the good pitches on the D2L links and content pages for inspiration.
    • Write a media advisory about your media conference.
    • Write an issue backgrounder.
    • Write a media release for the news conference announcing the launch of the campaign, or write a media release announcing another facet of your campaign.
    • Write 2 fact sheets – one must be an organizational fact sheet (all about your organization). The other must focus on your issue. Both must be one page.

 

Remember: (1) Double-space, (2)Spell-check, (3) Proofread, (4) Format

Include: Relevant sources of information, Relevant documents you chose to work from, Completed Writing Outline

Completed Writing Outline

The purpose of this writing outline is to force you to think through your writing of the campaign tactics. This form is what many agencies require their writers to complete prior to submitting their work for client approval.

* * *

Writing Product Type:

Your Organization:

Brief background on your organization:

Specific targeted public(s):

Secondary public(s) if any:

       

Outcome desired from public(s) – Select the most appropriate one from the list:

  1. Knowledge
  2. Attitude
  3. Behavior

How the outcome is tied into the self-interest of the public(s), i.e., why they should care:

Main information or message to be conveyed:

Secondary information or messages:

Specific media or method for dissemination of this writing piece:

Follow-up activities with media, if applicable:

Sources of information:

 

Examples of final campaign projects:

 

by drnatalietjtindall

Monday, March 20: Introduction to Public Relations

Announcements:

  • Alumni Event
  • 2 Career Center Events

Review:

Group In-Class Activity:

Scavenger Hunt: 

Look through the Bateman Case Study site and the available documents to answer the following questions.**

  1. Who sponsors the Bateman Case Study Competition?
  2. Who is the client for this campaign?
  3. What does the client do? 
  4. What is its mission? 
  5. What inspired the initiative? 
  6. Is your client a nonprofit? 
  7. Is this campaign focused on internal or external communication? 
  8. What is your charge for this campaign?
  9. Fill in the blank: “A comprehensive campaign should be aimed at __________________________, encouraging everyone to pay attention to emotional well-being and educating about the _________________. A successful campaign will also strive to understand audiences by using outreach and data collection to evaluate how ___________________________________________________________________________.”
  10. Is this an international campaign, a national campaign, a regional campaign, or a  local campaign?
  11. What specific audiences should you target?
  12. Pick one of those targets. Where can you get additional information about that group’s psychographics, demographics, infographics, communication networks, and beliefs about mental health? (List all resources. Use only credible, verifiable sources.)
  13. What facts does the client provide about mental health in the United States?
  14. What local organizations could you partner with for this hypothetical campaign?
  15. Fill in the blank: “An essential element to the campaign will be the ______________ component through measurement of ________________ and _______________. This can be achieved through _________________________________.”
  16. What is an emoticon? 
  17. What are the Five Signs emoticons? What colors are the emoticons? 
  18. What are the colors of the arrows used the client?
  19. The client expects you to “develop a public relations campaign to further the goals and reach of the Campaign to Change Direction.” What does this include?

 

** Here are the documents you may need:

by drnatalietjtindall

Interviews with Comm Professors for “Master Class: Teaching Advice for Journalism and Mass Communication Professors”

Dear Communication/Mass Communication Colleagues,
 
I’m writing a chapter (or two) for the AEJMC Committee on Teaching’s master class book project. I’m writing the listserv because I’m looking for a cross–section of people to interview over the next few weeks. Specifically I’d like to talk with people about the following issues:
 
a. Bringing research into the classroom
 
b. Developing the in-house PR/ad agency
 
c. Finding time for your own research and writing
 
d. Balancing work and life
 
e. Bringing learning partners into your classroom
 
Please contact me at drnatalietjtindall@gmail.com by March 10. PLEASE put “Master Class” in the subject line!
 
Thank you in advance for your interest in this project.
by drnatalietjtindall

Wednesday, Feb. 22: Introduction to Public Relations

God does not play dice with the universe. -Albert Einstein

It doesn’t matter how beautiful your theory is, it doesn’ t matter how smart you are. If it doesn’t agree with experiment, it’s wrong.” – Richard P. Feynman

Slideshow:

Podcasts:

Helpful breakdown of the theories and their applications to public relations:

Questions for Class:

Current events and theory: Think of a current event. Create new examples for the theories listed on page 112 (magic bullet, two-step flow).

Agenda building and agenda setting: Choose 3 major media outlets in your region–they can be newspapers, television stations or radio stations (or any of those). Review the front page of the outlets’ webpages. For each outlet make a list of all the stories that are covered on the front page or in that news program. Then write up a comparison of how the media covered the news on that same day. You will want to consider such questions as:

    • How many of the stories from each outlet are local, how many are national, how many are international?
    • Which stories are covered by all three outlets?
    • Which stories are unique to one outlet?
    • Which stories do you think will get people talking?

Agenda setting: Do you think the musicians who get the most attention on the radio or on television or via other media are the “best” musicians? What role does money play in bringing those musicians to everyone’s attention?

    • Select a major musician or musical group in your area and research how that musician or group makes its money. Is the musician supported by a major record label or other corporation? Are there any business links between the musician, the recording company and the media outlets?

Behavior change: Think of a behavior you really need to change. Who is the person who could best encourage you to make that behavior change? Support your idea with theory.

Public opinion: Select a current events issue and apply each dimension of public opinion to the issue.

Diffusion of innovation: Think of a new product or service that has launched in the past three years. How are strategies and tactics likely to change from one stage to the next or as communication technology evolves?