before this class, what did you think public relations was?
metaphor for PR:
difference between PR and advertising
marketing and pr
what do people on the street think PR is?
https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm
Spicer press conference: https://www.youtube.com/watch?v=9AjjVMAdWm4
skills; https://www.youtube.com/watch?v=68I-7IINMqc
Who is Dr. Tindall?
https://www.linkedin.com/in/natalietjtindall
Flipped Classroom videos:
PBS NewsHour: https://www.youtube.com/watch?v=G_p63W_2F_4
The Flipped Classroom Model: https://www.youtube.com/watch?v=ojiebVw8O0g
Class Syllabus:
https://docs.google.com/document/d/1qUWGwU1FywRFx6ORyLBcgY6XpXjuyTGXVuREELzCp7Q/edit?usp=sharing
How to use Google Docs:
https://gsuite.google.com/learning-center/products/docs/get-started/
Seeking Manuscript Proposals for Upcoming Book on LGBT issues in Public Relations
Due August 1, 2016
Natalie Tindall and Richard Waters, editors of Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research, are soliciting brief proposals (title and 1,000 word synopsis) for research chapters to be included in an upcoming edited volume that focuses on public relations theory and concepts as they relate to the LGBT community, organizations, individual practitioners, and campaigns.
While there have been an increasing number of articles and chapters published on LGBT issues in public relations outlets, this audience is still largely ignored by scholarly research. The goal of this project is to increase scholarly examination of LGBT communities, employees, volunteers, and external publics and stakeholders from a public relations perspective. This edited book will focus on a variety of topics, including (but not limited to):
By no means is this list exhaustive, and the editors are open to more ideas. The editors are open and want to include a variety of research methods and research perspectives for this book.
Please submit your working title and a synopsis by August 1, 2016. Also, the editors will meet with any submitters who are attending the 2016 Association for Education in Journalism and Mass Communication convention to discuss the book and proposed chapter.
If you have any questions, please feel free to contact the co-editors: Natalie Tindall at drnatalietjtindall@gmail.com and Richard Waters at Rdwaters@usfca.edu.
Call for Extended Abstracts
By Any Means: Black Women’s Collective Activism from the 2oth Century to the Present
Editors: Aisha Upton and Natalie Tindall
Background/Objective of Volume:
By Any Means: Black Women’s Collective Activism From the 21st Century to the Present takes a critical look at the activism of Black women’s organizations in the U.S. from the 19th century to the present day. Through examining the activism of voluntary organizations like the NACW and the NCNW as well as fraternal organizations, auxiliary groups, and sororal organizations such as Black Greek-Letter sororities and the LINKS incorporated, this book provides critical insight into Black women’s organizations influences on civil society. The major features that make this volume unique are the scope and the topic. Many scholars have not addressed the influence and impact of black women’s social movements and groups. This book is a first attempt to shift the narrative and rectify the current scholarship.
Note: The book proposal is under review by a major academic press.
Scope of Volume/ Potential Topics:
This volume is open to all methodologies, including quantitative, qualitative, rhetorical, and mixed methods. Each chapter should have a theoretical foundation to ensure the overall scholastic quality of the volume.
Potential topics include, but are not limited to, the following:
Submissions:
If you are interested in contributing a chapter to this volume, please submit a 2-5 page extended abstract (excluding references) with your name, phone number, institution, email address, and a brief author bio to byanymeansbookproject@gmail.com by August 1, 2016. This volume is interdisciplinary, so you are encouraged to forward this call for abstracts to others outside of your academic discipline.
Important Dates:
I have no idea who Meghan Trainor is. When I started digging into the research to write this blog post, I realized I did know one of her songs. I like her spunk, her unwavering commitment to celebrating her curves, and her clothing choices. (Trainor’s stylist deserves an award and a cookie, and Trainor deserves a standing ovation for taking a stand against Photoshop whittling down of waists, thighs, and bottoms.)
How Trainor popped back into my conscious is because her performance and her fall on Jimmy Fallon’s late-night talk show. She fell. On stage. After she sung her recently released song,
She fell. On stage. After she sung her recently released song, Me Too. It wasn’t a dainty fall. It was an all-out, fall-flat-on-your-ass, strangers-stop-breathing-because-they-aren’t-sure-what-to-do fall.
Many celebrities would have demanded that the footage get trimmed from the final show. Others would have brushed it off or gone into hiding. Trainor made fun of the fall, retweeting media mentions and joking at her own expense. Her fans checked in on her and told her she rocked it before and after the fall. Even Michelle Williams, formerly of Destiny’s Child and a survivor of an on-stage fall, tweeted support for her:
So what does this have to do with public relations? One of the things many organizations attempt to do is to snip their past transgressions and mistakes out of the public record. (We see you, UC Davis and your efforts to scrub bad mentions from the Internet. Apparently, no one has told you about the Streisand effect.) Organizations of all stripes attempt to control every aspect of their message. In a social mediated world, they can’t, and when they do they fail.
Sometimes you have to own your narrative and take the L. You can be gracious. You can have a laugh with it. Owning your narrative means that the lumps, warts, and falls are a part of the story., making the brand (human or organizational) more realistic and honest. No one expects anyone to be flawless or perfect. (Hell, even Beyonce fell on stage. As flawless as she is, she had a brief battle with gravity and lost. She is mortal.) We do expect brands (celebrity and others) to be flawed, authentic and grounded in trust. What matters is how you get up and rebound.
PS: Oh, what also matters ((in pop culture, entertainment, and public relations) is your footwear. Stay away from five-inch (or whatever level of heel that feels skyscraper-like for you) heels, and stick to flats or Chucks.
We all need good research karma. Help a researcher out by sharing their research proposals and calls for participants.
Here is the latest notice I received. It’s from Meredith Richmond, a masters student at the University of Florida:
Meredith aims to conduct 10-15 in-depth interviews with each participant personally. The interviews will take place over the phone and should not last longer than 45 minutes. The interview will consist of approximately 20 open-ended questions that the participant may answer confidentially.
Meredith’s research hope is “to learn about what is currently working and not working for lesbians in this field. I want to gain a deeper understanding of how sexuality can affect one’s career”
Note: You do not have to be “out” in order to participate in this research project. She is seeking a wide range of interviewees with varying levels of experience, geographic locations, and diversity.
To reach Meredith, contact her via email at marichmo(at)ufl(dot)edu.
Help a scholar out. Put some good research karma out into the universe. It might do your soul and your next research project some good.
I enjoy a good compilation of facts, opinions, or reporting in an easy-to-digest, bulleted format. (Blame that on attention deficit and busyness.) That means that I thrive on listicles.
The portmanteau listicle mashes together the words article and list, and some of the best purveyors of listicles are BuzzFeed, Cracked, and Mental Floss. However, the numbered list in reporting has been around for ages. The best 100 albums or the top 10 political blunders have capped reporting at the close of a season or the end of a year.
I chose to give a listicle assignment for a few reasons:
Here are the assignment details:
According to Ross, a listicle is an “itemized list with a handful of carefully composed sentences associated with each point.” This is your opportunity to do something creative with what you have learned in this class. Your audience for this assignment are students who are taking the class next year. You must include videos, images, gifs, and links as well as text for your listicle. The minimum word count for the listicle is 500 words.
You will create a Buzzfeed-like list using the course content as your source. The angle for your list can be anything, but you must have at least 6 things on the list.
Before you do this assignment, read Stephen Poole’s Top 9 things you need to know about listicles and Caroline O’Donovan’s The 3 key types of Buzzfeed lists to learn before you die. Here is something from the Nieman Lab about Listicles: http://www.niemanlab.org/2013/10/the-3-key-types-of-buzzfeed-lists-to-learn-before-you-die/ — Submit your assignment via the Dropbox.
Examples of Listicles:
the Rubik’s Cube, which turned 40 (Buzzfeed);
6 most ridiculous things people claimed to legally own (Cracked);
best drinks at Starbucks (Thrillist)
Note: I am not that brilliant to have come up with this assignment in my own brain. I reviewed other syllabi for social media classes. Here are some of the sites I consulted and reviewed when creating this: Multimodal Mondays and Bard College.
I reviewed the assignment multiple times in class and mentioned that the thematic narrative should drive the list. I found that for many students, they didn’t get it. They didn’t know what a listicle was until I showed them examples and asked them to pick out ones that they used. They weren’t sure how to create a listicle with gifs and clips in Microsoft Word. (This is another exercise that can be incorporated into a class: how to save documents as .HTML and/or how to use Google Docs.) The students weren’t sure of their voice: Could they be funny? Could they be snarky? Would I mark them down for being too serious? I encouraged them to be creative and take some pleasure in doing in this no-pressure assignment, but in the end, I believe that many of them felt there was a singular, right way to do a listicle.
In the end, I received 50+ completed assignments, and the majority of those fell into one categories of listicles: the framework list. Some were okay, but a few were excellent compendiums about the class and its contents. Several students agreed that it was okay to share their posts with my world, so enjoy their creative reflections about research methods:
This has been my experience with listicles. Here are some more tips for writing listicles:
http://www.bustle.com/articles/134854-8-tips-for-writing-a-listicle-that-will-get-published
So, what say you, dear #prprofs? What do you think? Would you incorporate this into your classes? What would you do differently?
PS: Also, I dogfooded the assignment with my own listicle about leaving your academic job. Feel free to take a peek and see what you think.
Big Duck, a communications firm that works exclusively with nonprofits, is looking for a relationship manager to join our team and be part of our work to help organizations reach supporters, build awareness, and raise money though brandraising, campaigns, and consulting.
If you’re looking for a job that combines your natural people skills with your almost obsessive need to see everything hum along happily and efficiently, this job might be for you. Being a relationship manager at Big Duck means loving nonprofits and the people who support them, and feeling energized by their missions and their passions. It means always listening, learning, and identifying the best way to offer them value. We’d love you to have both client management and project management experience; nonprofit and/or agency experience is a plus too.
We are a woman-owned business powered by the diversity of our clients and our team, people with a ton of talent and a whole lot of passion for good nonprofit communications, good causes, good food—and good fun. We strongly encourage candidates who identify as people of color, men, people with disabilities, LGBTQ and/or gender non-conforming to apply and join us.
For the full job description and details on how to apply, please visit:
The Social Media Collective is looking for a Research Assistant to work with us at Microsoft Research New England in Cambridge, Massachusetts.
Starting in July 2016 the MSR Social Media Collective will consist of Nancy Baym, Tarleton Gillespie, Mary L. Gray, Dan Greene, and Dylan Mulvey in Cambridge, Kate Crawford and danah boyd in New York City, as well as faculty visitors and Ph.D. interns affiliated with the MSR New England. The RA will work directly with Nancy Baym, Kate Crawford, Tarleton Gillespie, and Mary L. Gray.
An appropriate candidate will be a self-starter who is passionate and knowledgeable about the social and cultural implications of technology. Strong skills in writing, organization and academic research are essential, as are time-management and multi-tasking. Minimal qualifications are a BA or equivalent degree in a humanities or social science discipline and some qualitative research training. A Masters degree is preferred.
Job responsibilities will include:
– Sourcing and curating relevant literature and research materials
– Developing literature reviews and/or annotated bibliographies
– Coding ethnographic and interview data
– Copyediting manuscripts
– Working with academic journals on themed sections
– Assisting with research project data management and event organization
The RA will also have opportunities to collaborate on ongoing projects. While publication is not a guarantee, the RA will be encouraged to co-author papers while at MSR. The RAship will require 40 hours per week on site in Cambridge, MA, and remote coordination with New York. It is a 12 month contractor position, with the opportunity to extend the contract an additional 6 months. The position pays hourly with flexible daytime hours. The start date will ideally be July 25, although flexibility is possible for the right candidate.
This position is perfect for emerging scholars planning to apply to PhD programs in Communication, Media Studies, Sociology, Anthropology, Information Studies, History, Philosophy, STS and Critical Data Studies, and related fields who want to develop their research skills and area expertise before entering a graduate program. Current New England-based MA/PhD students are welcome to apply provided they can commit to 40 hours of on-site work per week.
To apply, please send an email to Nancy Baym (baym@microsoft.com) with the subject “RA Application” and include the following attachments:
– One-page (single-spaced) personal statement, including a description of research experience and training, interests, and professional goals
– CV or resume
– Writing sample (preferably a literature review or a scholarly-styled article)
– Links to online presence (e.g., blog, homepage, Twitter, journalistic endeavors, etc.)
– The names and email addresses of two recommenders
We will begin reviewing applications on May 15 and will continue to do so until we find an appropriate candidate. We will post to the blog when the position is filled.
We regret that because this is a time-limited contract position, we can only consider candidates who are already legally authorized to work in the United States.
These posts come from the Atlanta ColorComm chapter.
Atlanta Communication Job Openings:
Coordinator, Division Event Support – American Cancer Society
The Coordinator, Division Event Support role will provide support services to Distinguished and/or Community Event staff in the Division. Responsibilities include but are not limited to: document/materials/product management, program event support, income processing support, and standard reporting.
Apply here: http://bit.ly/1rqg7cG
PR Specialist – SearchLogic Recruiting
A highly successful supply chain management company is looking for a PR Specialist to join the team. The Public Relations Specialist will help develop and deliver programs to promote and help maintain the favorable image of the organization with trade press, industry analysts, customers and prospects. Ideal candidates will have 2-3 years experience in a PR, Marketing, or Communications role.
Position specifics include but not limited to:
Apply here: http://bit.ly/1SyQuyS
Social Media Specialist – Rooms To Go
Rooms To Go is looking for a self-starter to manage their online reputation management platforms and social platforms. This person will work closely with both the media team and customer service team to build out strategies for both increasing positive feedback at the local level, and creating processes for efficiently managing feedback.
Responsibilities include:
Apply here: http://bit.ly/1T3qLfp
Marketing/Social Media Specialist – Delta Airlines
As a Marketing-Social Media Specialist you’ll be responsible for developing exciting social content, promotions, and communities that share the Delta story around the world. You’ll use your social media and digital expertise to identify innovative reactive and proactive content opportunities, foster relationships with internal and external key influencers, and provide regular reports to ensure performance and quality of social media content.
RESPONSIBILITIES:
Work with external agencies on the development of social campaign ideation, execution, and reporting.
Partner with agency and interdepartmental teams to create a holistic content calendar that incorporates campaigns, product announcements, retail initiatives, and partner activations.
Assist in planning and executing paid social media campaigns.
Develop weekly, and monthly content performance reports for executive leadership.
Brainstorm new ideas for each brand that break through social media clutter and project manage social media initiatives that drive business objectives.
Develop copy and occasional imagery to be used in social media posts and promotions.
Serve as the primary social listening arm to monitor and flag brand conversations and trends.
Monitor and engage with online communities across all social platforms.
Identify social media opportunities and issues in real-time while coordinating content, assets and approvals.
Stay current with industry trends and best practices in both social and digital spheres.
Regularly audit and evaluate competitors’ social media efforts.
Apply here: http://bit.ly/26jJsVJ
Communications Representative – Lockheed Martin
While duties reflect those of a communications generalist, primary focus of the position is community relations and community outreach for the Lockheed Martin Aeronautics site in Marietta, GA. Scope of outreach is mainly the 10-county Metro Atlanta area, with some efforts across the State of Georgia and beyond. Additionally, responsible for managing the Marietta site’s philanthropy, contributions and sponsorship budgets; and leading the site’s LM AERO Club employee-giving program and budget. Routinely gives tours of various site operations and production lines for visiting community and educational groups. Serves as the primary liaison/interface with educational institutions at all levels in support of the company’s STEM programs and outreach. Requires personal attendance at numerous community activities, including many after-hours evening and weekend events. Plans, organizes and executes numerous employee volunteer events in local communities. Incumbent in this position is often the “face of Lockheed Martin” at many community and volunteer events, and is called upon to speak on behalf of the company. Serves as a backup to other Communications staff members to support line of business activities in the areas of media relations, employee communications, executive communications, and branding, marketing and advertising. Apply here:http://bit.ly/1WKpteK
Health Communications Specialist – Karna
Karna is accepting applications for a Health Communications Specialist who has experience in multi-media techniques, particularly those skills related to producing and editing communications through videography. This includes experience designing and producing communication materials, videos, communication plans, fact sheets, brochures, and PowerPoint presentations. The following tasks will be performed by the Health Communications Specialist:
Apply here: http://bit.ly/214nhPs
NTJT, Ph.D. 