CFP: “Breaking the Rules” Special Issue for Case Studies in Strategic Communication


Call for Papers: Special Section on Breaking the Rules

Guest Editors: Peppercomm and Natalie T. J. Tindall, Ph.D., APR

Every now and then, an organization acts in a way that seems surprising or unusual at the time, yet these decisions are celebrated in hindsight for breaking new ground or setting new trends in the field. “Risky,” “out-of-the-box,” “game-changing,” “paradigm-shifting,” and “edgy” – these cases somehow break the established rules of strategic communication, enduring as exceptional and memorable one-off examples or spurring entirely new research questions and new ways of thinking in the profession.

This special section of Case Studies in Strategic Communication aims to assemble such a collection of misfits and stand-outs that defy the normative best practices of strategic communication and question established theory and research. These cases include consumer product launches that incorporated consumers in innovative ways; companies throwing large-scale events on shoestring budgets; the use of guerilla advertising tactics that pushed the envelope; pioneering deployments of new technologies; and organizational responses to crises that defied conventional best practice. Cases should emphasize the transformative, the unusual, and the forward-thinking execution of strategic communication in real organizational contexts. Also, cases should strive for the clear articulation of ideas that those external to the academic conversation can grasp easily and for the balanced integration of theory and practice, all to achieve with the end goal of articulating theoretical insights an!
d pragmatic application.


Completed manuscript submission deadline: September 10, 2015

Decisions: October 19, 2015

Final versions of accepted manuscripts due: November 9, 2015

Anticipated publication date: November 2015

Submit manuscripts to Sam Ford at All manuscripts should conform to the journal’s Instructions for Authors. All other inquiries about the journal can be directed to

About Case Studies in Strategic Communication

Unlike most scholarly journals, CSSC’s primary focus is not to test or advance theory. Rather, CSSC welcomes case studies that can be of use in the classroom as teaching tools or used by practitioners. All cases should be based on real events and organizations.

CSSC is an online, peer-reviewed, open access journal published by Annenberg Press at the University of Southern California. There are no fees to submit, publish, or read articles. For more information about the journal, visit