Class,
We’ve made significant progress. But we still have some things to do for your client and in this class.
Side note: I saw Dr. Evans (the university president) last night. He mentioned your class project and what you were doing to help the Recruitment/Admission area, and he is excited to see what you have done.Let that be your motivation for the remainder of the class.
To-Do #1
If you have not submitted your empathy map, please do so immediately. Send it to ntindall@lamar.edu
To-Do #2
Now that you have the persona, layer on secondary research about that public/target audience. Pull at least 10 key facts about your group from the resources below. (These are places to start. Look widely in the databases available at Lamar and online via Google Scholar.)
- Use the Lamar demographic data.
- Use the Pew Research data about college students/Gen Z.
- For commuters here is some information to start
- For first-generation students, dig into this data:
- https://www.insidehighered.com/quicktakes/2017/09/27/new-research-first-generation-students
- https://www.campuslabs.com/fresh-insights-on-first-generation-students/
- https://nacada.ksu.edu/Resources/Academic-Advising-Today/View-Articles/Issues-Facing-First-Generation-College-Students.aspx
- https://professionals.collegeboard.org/guidance/prepare/first-generation
- https://firstgen.naspa.org/blog/defining-first-generation
- https://eab.com/insights/daily-briefing/student-success/90-of-low-income-first-generation-college-students-dont-graduate-on-time/
- https://scholarscompass.vcu.edu/cgi/viewcontent.cgi?article=5073&context=etd
- For athletes, start with this information:
- https://web-app.usc.edu/web/rossier/publications/231/Harper%20Sports%20(2016).pdf
- https://news.usc.edu/138228/leading-sports-schools-black-athletes-graduation-rates-lower/
- https://eric.ed.gov/?q=athletes+recruitment+&ft=on&id=EJ913334
- https://eric.ed.gov/?q=athletes+experiences+in+college&ft=on&id=EJ1220424
- https://files.eric.ed.gov/fulltext/EJ1092786.pdf
- https://files.eric.ed.gov/fulltext/EJ1073208.pdf
- https://eric.ed.gov/?q=women+college+recruitment&ft=on&id=ED539973
- For SETX population, use this:
- For education students, use this:
https://aacte.org/resources/colleges-of-education-a-national-portrait (Read the free report)
https://eric.ed.gov/?q=career+choice+teaching&ff1=dtySince_2018 - For nursing students, use this:
https://eric.ed.gov/?q=nursing+students+recruitment&id=EJ1054886
https://eric.ed.gov/?q=nursing+students+recruitment
https://files.eric.ed.gov/fulltext/EJ1148924.pdf - For Latinx (or Hispanic) students, use this:
- https://journals.sagepub.com/doi/pdf/10.1177/1521025116643325
- https://www.informingscience.org/Publications/4423
https://eric.ed.gov/?q=+baccalaureate+nursing+program&ft=on&ff1=dtySince_2015&id=ED593370 - https://files.eric.ed.gov/fulltext/ED571546.pdf
- https://eric.ed.gov/?q=Latina+students+college+recruitment&ft=on&id=EJ1012292
- https://eric.ed.gov/?q=Latina+students+college+recruitment&ft=on&id=EJ1161655
- Tip: Review the tenents of cultural wealth model. Which one of these could be used to rame your messaging? https://culturalwealthblog.weebly.com/
- Tip: Look at this project — Could this be used in your messaging or as a recruitment piece? https://culturalwealthblog.weebly.com/multimedia
- For Black students, go here:
- https://race.usc.edu/wp-content/uploads/2018/09/Black-Students-at-Public-Colleges-and-Universities-A-50-State-Report-Card-Harper-and-Simmons-1-9-26.pdf
- https://files.eric.ed.gov/fulltext/EJ1062100.pdf
- https://www.researchgate.net/profile/Terrell_Strayhorn/publication/328109869_College_Students%27_Sense_of_Belonging/links/5c3a847c92851c22a370cdfd/College-Students-Sense-of-Belonging.pdf
- https://journals.sagepub.com/doi/pdf/10.1177/1521025116643325
- Tip: Review the tenents of cultural wealth model. Which one of these could be used to rame your messaging? https://culturalwealthblog.weebly.com/
Tip: Look at this project — Could this be used in your messaging or as a recruitment piece? https://culturalwealthblog.weebly.com/multimediahttps://culturalwealthblog.weebly.com/multimedia
- For female students,
To-Do #3:
Next, you will need to work on page 3 of the handout that I gave you Tuesday. Work on the message and elevator pitch. Now that you know what you know about people who are at LU, what can/should we tell freshmen from your target audience about Lamar?
Regarding your messaging, it does not have to be perfect.
- Decide which type of marketing message you think you should use. Here is a list here: https://simplicable.com/new/marketing-messages
- Here’s a good lead to follow when creating your messages: https://www.inc.com/geoffrey-james/7-components-of-a-brilliant-marketing-message.html
- Go back into the Chapter 2 and review the copywriting videos. That will help with this exercise.
To-Do #4:
Type up the data from the handout and your key facts. Send to me by the start of Tuesday’s class.
NTJT, Ph.D. 