Wednesday, Feb. 8 Introduction to Public Relations Lecture/Class Notes


Research Notes from the Library Session

You will use both primary and secondary research in this public relations class.

Primary research is “an investigation or the collection of data firsthand, or by a third party contracted specifically for the firsthand party” (Accredited in Public Relations, n.d.). This is research you do yourself that has not been done before.

Secondary research “uses the research findings of others, or collects information secondhand” (Accredited in Public Relations, n.d.). Secondary research is the examination of research previously conducted by others.

Here’s more about primary and secondary research:

Here is a quick video about using the library’s resources for secondary research:

Additional Research Tools:


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