Tips and Tools
A PR pro’s guide for Reddit via 6 A.M.
60 Twitter tools for PR and marketing pros via PR Daily
How to write like an I.D.I.O.T. via Spin Sucks (Intrigue, do, intend, operate, and train.)
Land Rover creates an interactive Instagram adventure via Fast Company
Think pieces about creativity, social media and public relations
What can a burger teach us about creativity? via GrubStreet
Journal article: Online authenticity, popularity, and the “Real Me” in a microblogging environment via Joon Soo Lim‘s Academia.edu
“Would I lie for you?” Ethics and morals in public relations via Chartered Institute of Public Relations
Crowdforcing: When what I “share” is yours via Uncomputing
Guess who doesn’t fit in at work via New York Times (about cultural fit in the workplace)
When done carefully, selecting new workers this way can make organizations more productive and profitable. But cultural fit has morphed into a far more nebulous and potentially dangerous concept. It has shifted from systematic analysis of who will thrive in a given workplace to snap judgments by managers about who they’d rather hang out with. In the process, fit has become a catchall used to justify hiring people who are similar to decision makers and rejecting people who are not.
Et cetra of interest
The whiteness of public radio via BuzzFeed
A short documentary on Times New Roman