Senior News Media Relations Specialist, American Institute for Research, Atlanta, Ga.

American Institute for Research: Senior News Media Relations Specialist

SUMMARY OF POSITION: Part-time position: 40 hours/week
Position at the CDC in Atlanta. Relocation assistance is available for this position.

ESSENTIAL FUNCTIONS:

Develop and implement national communications projects for the Centers for Disease Control and Prevention’s (CDC) National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention (NCHHSTP).
Develop and implement strategic media efforts to advance long-range communication objectives and manage short-term issues.
Provide strategic counsel on key message development
Work with communication team members to develop media outreach materials and activities, including press releases, press briefings, media fact sheets, opinion-editorials and press kits
Coordinate media outreach: ensuring national, regional, and local media are informed and accurately reporting the latest key findings that influence prevention policy and programs.
Media train subject matter experts and senior leadership for interviews.
Develop messaging to reach diverse audiences through the news media, including at-risk populations, stakeholders, health care providers, policymakers, and public health partners.
Conduct qualitative and quantitative analysis of media coverage and recommend refinement of approaches, messages, or overall strategy based on analysis.

QUALIFICATIONS:

Bachelor’s Degree in Communication, Public Relations or Public Health
Master’s Degree preferred
10+ years media relations experience
Experience translating complex scientific, epidemiologic, and medical information into clear language and messages
Comprehensive knowledge of national media as well as best practices in advancing public health programs and policies through proactive and reactive media outreach.
Extensive experience developing and implementing national media strategies to a variety of audiences.
Proficient in Spanish preferred

NTJT, Ph.D.