Information for Student Project

Hey guys!



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Desktop Publishing Assignment for Sept. 5

Adapted from page 7 of your textbook:

Use research, writing, and design to put data in action by developing a simple, three sign infographic on one of the topics below. You should perform research on government, academic, or nonprofit websites to gain meaningful statistics on your topic…

Write a one-line description that clearly states what the statistic is about and who is affected by what it represents.

Next, find an image that explicitly makes meaning of who is affected in an iconic way (represents it) and an image that makes meaning in an indexical way (points to it).

Place the numbers and images together to create an infographic on Microsoft Word.

Send your final draft to Dr. Tindall via email.

Sources for photos and icons

Sources for the statistics you should use for these topics: 





Income inequality

Climate change


Desktop Publishing Class Notes (Sept. 3)

Lecture Notes — September 3 Desktop Class

Signs (Wikipedia Page)
Visual Rhetoric (Wikipedia Page)
We live in a world of multimodal texts.
Roland Barthes called “text” the tissue “worked out in a perpetual interweaving.
A work
Icon — clear representation of things
Index — points to something
Symbol/word — abstracts something
5 modes of communication:
—use of language, written or spoken words
—word choice, delivery, organization into phrases, sentences, paragraphs
—Development and coherence of individual words and ideas
Sound effects
Ambient noise
Tone of voice
Volume of sound
Emphasis and accent
==physical arrangement
—how does a brochure open and the way it leads a reader through the text
—the way a classroom is arranged
—proximity between people or objects
(Website for favorite retail, entertainment or news site: Notice how spatial mode is used. Where is your eye drawn? How are the elements of the page laid out? What effect does the spatial arrangement have on how you read, use and understand the information?
—facial expressions
-hand gestures
—body language
—interaction between people
(Why does this matter for online and print?
5 modes are a set of tools — each mode has its own strength and weakness
Texts need to be created for a purpose, to persuade an audience to change in some way.
Rhetorical situation — set of circumstances in which the author creates a text
4 factors:
Purpose for communicating
Context in which the text will be read
The genre they choose
Look at the university web page. It serves many purposes. What information is emphasized on the from tpage. Why is that the case? What does it say about the primary intended audience? What does the university assumed this audience is looking for? D you see more info that sells the university than you see standard university information? Why do yours this matter when it comes to the purpose of the home page for a university?
In sum, Semiotics is the “science” of signs and design is the “art” of making signs.

Call for Chapter Proposals – Modern First Lady Media Relations Book Project

Call for Chapter Proposals – Modern First Lady Media Relations Book Project
Editor: Lisa Burns, Quinnipiac University (

I am seeking chapter contributors for an edited book tentatively titled Modern First Lady Media Relations: From Jacqueline Kennedy to Melania Trump. The study of U.S. first ladies first emerged as a serious academic discipline in the 1980s, but not much has been written about the strategies first ladies and their communications teams have used to promote their messages and manage their media coverage. And while there is some mention in the first lady literature of the role played by press secretaries, there has been no systematic examination of these women’s influence on the media relations and coverage of the women for whom they worked.

The proposed book project seeks to address this overlooked area of political communication history. There is much that can be learned about dealing with the media, rhetorical strategies, message construction, and image management from the stories of the women who shaped modern first lady media relations. There are also interesting gender dynamics to be explored, particularly the relationships between first ladies, their press secretaries (all but one has been female), and the women of the White House press corps.

The book will include chapters on first lady’s media relations from Jacqueline Kennedy through Melania Trump along with an introduction, conclusion, and a chapter offering an overview of first lady press relations before the official creation of the first lady press secretary position during the Kennedy administration. Each chapter will explore the relationship between a first lady and the media, the role played by her press secretary and communications staff in cultivating this relationship, examples of the first lady’s media coverage, and an assessment of how successful the first lady and her staff were in communicating their message through the media to the public. This project brings together multiple research perspectives including political communication, public relations, public address, history, first ladies studies, and media studies. The project timeline is as follows:
• January 28th: Letters of interest emailed to editor (details below)
• February 1st: Contributors selected and informed
• March 1st: Chapter abstract draft and contact information due from contributors
• April 15th: First draft of chapters due
• Summer 2019: Final edits of chapters, submission of completed manuscript

The chapters on the following first ladies have not yet been assigned: Jacqueline Kennedy, Rosalynn Carter, Nancy Reagan, Hillary Clinton, Laura Bush, Michelle Obama, and Melania Trump. If you would like to contribute to this project, please email a copy of your C.V. and a letter of interest noting the first lady you would like to cover, your related research experience, and why you are interested in this project to the editor at by Monday, January 28th. Authors selected to participate will be notified by Friday, February 1st.

Monday’s COMM 3362 class

Submit all materials related to your social media monthly calendars.

Show me what you have learned and read from Chapters 8 and 10.

Speed Assignment: In 90 minutes, draft the following:

Choose one of the companies below. Each has one or more negative online reviews that have not yet received a response. How would you advise the business owner to respond?

Draft a response based on what you read in Chapter 8.

Based on what you read in Chapter 8, create your own list of welcoming texts and initial offers for that local business.

Use a design program like Illustrator or Canva to create a set of infographics or graphics for that company.


Thursday’s COMM 1321 class

Presentation PowerPoint:

Speeches to Review for Team Presentation Review:

University of Georgia Bateman Competition team:

Loyola University New Orleans Bateman Competition team:

Roger Williams Bateman Competition team:

AthleteTrax Team Presentation:

Final Presentations: Mechanical Engineering Team Presentation:



Monday’s COMM 3362 Class


Simple social listening exercise:

  • Go through your social media feeds and propose five story ideas based on what people are talking about. Include the social post that spurred the idea with their description of their idea.

Some social media monitoring tools: